Product Director

Axi; Singapore; On-site; SGD 180,000 - 260,000; Full time

Benefits offered by this job

20 days annual leave

5 paid study leave per year

1 paid volunteer day per year

Health and Dental Insurance for self +

Dependent coverage option

Job summary

Axi is seeking a globally focused Product Director to shape and scale our product strategy across trading ecosystems in Singapore. You will own the roadmap, align cross‑functional teams, and drive initiatives from discovery to delivery, delivering measurable client and business value.

You will collaborate with Engineering, Design, Data, Trading, Risk, Compliance, Marketing, and Sales, balancing growth with regulatory requirements and operational resilience.

Qualifications

• Strong product leadership experience across digital platforms.
• Experience shaping product strategy, roadmaps, discovery, delivery and measurement.
• Experience in fintech, trading, brokerage, or financial services environments.
• Ability to balance growth, risk, and regulatory requirements in a regulated setting.
• Data-led decision making using analytics, insights, and market research.
• Excellent stakeholder management and ability to influence senior leaders.
• Experience coaching Product Managers to improve thinking and execution.

Responsibilities

• Define and own the product vision, strategy, and roadmap across Axi’s global product ecosystem.
• Lead product planning across trading experience, client lifecycle, growth, onboarding, engagement, retention, and monetisation.
• Translate priorities into clear product strategies, measurable outcomes, and prioritised delivery plans.
• Collaborate with Engineering, Design, Data, Trading, Risk, Compliance, Marketing, Sales, Operations, and regional teams to deliver initiatives end‑to‑end.
• Use client insights, product analytics, trading behaviour, funnel metrics, market research, and competitive analysis to identify opportunities.
• Drive improvements across the full client lifecycle: acquisition, onboarding, activation, trading engagement, funding, account management, reporting, retention, and reactivation.
• Ensure decisions align with regulatory expectations and operational resilience.
• Lead prioritisation across initiatives balancing client value, business impact, compliance, risk, feasibility, and scalability.
• Define success metrics and ensure product initiatives are measured against adoption, engagement, revenue impact, retention and outcomes.
• Coach Product Managers to improve thinking, stakeholder management, prioritisation, and execution quality.
• Build a strong product culture based on ownership, clarity, client focus, data-led decisions, and continuous improvement.

Job description

Please note that we will only be able to accept candidates who have the appropriate rights and documentation for employment in Singapore.

Who We Are.

Axi is a leading global provider of margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread betting. Our business has evolved into a world-class, multifaceted brokerage with offices in six regions. With heavy investment in the latest trading technology, Axi seeks to offer the most comprehensive end-to-end trading experience available, servicing traders of all levels from beginners to institutional-level clients.

Let's talk about the cool stuff you will do at Axi!

As Product Director, you will play a key role in shaping and scaling Axi’s global product strategy across our trading ecosystem.

This is a broad product leadership role covering client experience, trading experience, growth, partner platforms, onboarding, engagement, retention, and operational scalability. You will work closely with Product, Engineering, Design, Data, Trading, Risk, Compliance, Marketing, Sales, Operations, and regional teams to define priorities, drive execution, and deliver product experiences that create measurable value for our clients and the business.

You will help translate business strategy into a clear product roadmap, strengthen product discipline, and ensure teams are focused on the highest-impact opportunities.

Your EDGE Assignment/You Will

• Define and own the product vision, strategy, and roadmap across key areas of Axi’s global product ecosystem.
• Lead product planning across trading experience, client lifecycle, growth, partner platforms, onboarding, engagement, retention, and monetisation.
• Translate company priorities and commercial objectives into clear product strategies, measurable outcomes, and prioritised delivery plans.
• Partner closely with Engineering, Design, Data, Trading, Risk, Compliance, Marketing, Sales, Operations, Customer Support, and regional stakeholders to deliver product initiatives end-to-end.
• Use client insights, product analytics, trading behaviour, funnel metrics, market research, and competitor analysis to identify opportunities and inform product decisions.
• Drive improvements across the full client lifecycle, including acquisition, onboarding, activation, trading engagement, funding, account management, reporting, retention, and reactivation.
• Work with Trading, eFX, Middle Office, Risk, and Operations teams to ensure product decisions are grounded in execution quality, trade lifecycle, platform performance, regulatory expectations, and operational resilience.
• Lead prioritisation across competing initiatives, balancing client value, business impact, compliance, risk, technical feasibility, delivery capacity, and long-term scalability.
• Define success metrics and ensure product initiatives are measured against adoption, engagement, revenue impact, retention, conversion, operational efficiency, and client outcomes.
• Coach and guide Product Managers, helping them improve product thinking, stakeholder management, prioritisation, commercial awareness, and execution quality.
• Build a strong product culture based on ownership, clarity, client focus, data-led decisions, commercial impact, and continuous improvement.

Are you the one?

• You have strong product leadership experience, with a proven track record of owning and scaling complex digital products across web and/or mobile platforms.
• You have experience leading product strategy, roadmap planning, discovery, delivery, launch, measurement, and continuous optimisation.
  You have worked in fintech, trading, investing, brokerage, payments, financial services, platform, marketplace, or similarly complex digital environments.
• You understand how product decisions influence acquisition, activation, engagement, retention, revenue, operational efficiency, and customer outcomes.
• You are comfortable operating in a regulated environment where product decisions must balance growth, client experience, risk, compliance, and operational resilience.
• You can translate complex business, technical, trading, operational, and regulatory requirements into clear product priorities and scalable product experiences.
• You are data-led, commercially sharp, and confident using analytics, customer insights, market research, experimentation, and performance metrics to make product decisions.
• You have strong stakeholder management skills and can influence senior leaders while maintaining product discipline and focus.
• You have experience coaching or managing Product Managers and improving the quality of product thinking and execution.
• You communicate clearly, operate with strong ownership, and bring a bias towards action.

Axi's bag of delights

• 20 days annual leave per year.
• 5 paid study leave per year.
• 1 paid volunteer day leave per year.
• Health and Dental Insurance for self and option to include dependents.
• Extensive learning opportunities, such as professional training & certifications and soft skills development.

Axi's interview journey

• Talent Acquisition Interview (45 minutes)
• Final Interview (45 minutes)

At Axi, we prioritize creating a workplace that upholds fairness and respect for all. We encourage every individual within our community to contribute towards a culture where everyone feels a sense of belonging and is treated with the dignity they deserve. We make all employment-related decisions—whether in hiring, compensation, training, performance reviews, or termination—based on merit and without bias, ensuring equal opportunities for everyone. We consciously work to identify and overcome any unconscious biases, with a commitment to fostering an inclusive environment where every employee and candidate feels genuinely welcomed and valued.