Product & Brand Marketing Executive (Homed Appliances/ FMCG) [R22107578]

Borr Drilling; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in home appliances seeks a marketing professional to support product development and launch strategies. The candidate will work closely with marketing teams and contribute to product strategies, ensuring alignment with market trends and customer insights. This role involves analyzing product performance, managing launches, and collaborating with suppliers to maintain quality standards and timely delivery.

Benefits

Birthday leave

Office hours, 5-day work week

Qualifications

• Experience in marketing in home appliances / FMCG industry is preferred.

Responsibilities

• Supporting product development cycle and ensuring alignment in launches.
• Analyze product performance and customer feedback to identify improvements.
• Conduct competitor analysis for market positioning.

Skills

Marketing

Product Development

Market Analysis

Job description

Highlight:

• Basic salary up to $3800
• 5-day work, Office Hours
• Birthday leave
• Central East

Job Responsibilities:

• Supporting the product development cycle, coordinating launches, and ensuring alignment across marketing, sales, and customer insights.
• Assist in the development of new consumer appliance products, ensuring compliance with customer expectations, safety requirements, and industry regulations.
• Contribute to defining product strategies, market positioning, and unique value propositions tailored to target audiences.
• Work closely with marketing teams to craft compelling product messaging and promotional campaigns.
• Collaborate with suppliers, sales, and supply chain teams to ensure timely delivery and uphold product quality standards.
• Prepare essential product documentation, including technical specs, sales tools, and marketing collateral.
• Monitor and analyze product performance, sales trends, and customer feedback to identify improvements and growth opportunities.
• Support the full product lifecycle, from pricing and promotions to end-of-life planning.
• Conduct competitor analysis to ensure competitive positioning in the market.
• Coordinate product launches by developing launch plans, content, and training materials for internal stakeholders and retail partners.

Requirements:

• Experience in marketing in home appliances / FMCG industry is preferred.

Please submit your updated resume in MS word format by using the APPLY NOW BUTTON .

We regret that only shortlisted candidates will be notified.

Staffking Pte Ltd (20C0358) | Jasmine Wong (R22107578)