Principle Marketing Development Manager - LC

Waters Corporation; Singapore; On-site; USD 120,000 - 150,000; Full time

Job summary

A leading measurement company seeks a Principal Market Development Manager for the APAC LC business. This role involves leading marketing strategies, managing product portfolios, and driving business development across the region. Ideal candidates should have extensive experience in analytical instruments or life sciences and proven leadership skills. Join a diverse team committed to innovation and continuous improvement in transforming human health and well-being.

Qualifications

• Minimum 10 years experience in a complex global/APAC role.
• Proven success in implementing 'Go To Market' strategies.

Responsibilities

• Lead development of the APAC LC marketing strategy.
• Manage product portfolio and oversee marketing campaigns.
• Collaborate with sales and marketing teams for success.

Skills

Leadership

Analytical

Communication

Influencing

Job description

Overview

The Principal Market Development Manager – LC APAC will lead and be responsible for the success of the APAC LC business, including LC product portfolio management, funnel creation & opportunities tracking, key product initiative management, and new product launches & field enablement for successful market penetration and growth of our LC businesses in APAC. This position will be responsible for:

• Business development leadership on LC portfolio, digital marketing strategy, sales & channel optimization, and funnel creation/sufficiency tracking in the focused markets and industries in APAC.
• Key product initiative management and communication of business needs to drive commercial operations, channel optimization, marketing, and business development initiatives.
• APAC LC product and business development leadership, managing QAQC LC business to meet AOP.
• Business monitoring and reporting to understand market situations and insights, ensuring business and new product go-to-market success in APAC.

This highly visible, matrixed role works with cross-functional teams across the organization. It is ideal for a self-directed, motivated leader with strong business acumen and a desire to deliver tangible business benefits to our customers.

Responsibilities

Development and Implementation of the APAC LC marketing strategy and business development

• Lead, develop, and maintain the overall APAC LC product, marketing, and channel optimization strategy (including Ecom) and roadmap for APAC.
• Maintain knowledge of competitive offerings and ensure real-time positioning versus competitors.
• Participate in all new product launch teams, collaborating with business development managers, sales, and marketing to define core positioning and messaging for market success.
• Manage the product portfolio, including segmentation, positioning, technical management, pricing, and lifecycle management.
• Oversee the creation and execution of the APAC QAQC annual marketing strategy, including campaigns, events, digital marketing, e-commerce, and PR.
• Develop and execute strategic product marketing plans with regular reviews and adjustments to meet financial, market share, and growth goals.
• Ensure executional excellence across APAC through monitoring results, improving processes, and sharing best practices.
• Deepen understanding of customer segments, channels, and drivers to inform marketing strategies.
• Collaborate with APAC sales and marketing teams to enable their success.
• Coordinate with global and local product teams on marketing materials and programs.
• Maintain an active voice of customer program to inform product marketing decisions.
• Identify and assess partnership and licensing opportunities in collaboration with field and marketing teams.

Qualifications

• Minimum 10 years of experience in a complex global/APAC role, with at least 2 years in senior marketing.
• At least 5 years in analytical instruments or life sciences business.
• Minimum 3 years managing teams across regions.
• Proven success in implementing 'Go To Market' strategies within a matrix environment.
• Scientific/technical background relevant to pharmaceuticals, food, environment, or materials industries.
• Ability to influence at executive and peer levels.
• Experience working within the APAC region.
• Strong leadership skills.
• Proven product management and marketing experience (minimum 5 years).
• Experience with B2B, digital, online, and e-commerce strategies is highly desirable.
• Excellent communication, analytical, and interpersonal skills.

Company Description

Waters Corporation (NYSE: WAT) is a leading measurement company with over 60 years of innovation in chromatography, mass spectrometry, and thermal analysis, serving the life, materials, and food sciences. With approximately 8,000 employees worldwide, Waters operates in 35 countries, including 15 manufacturing facilities, with products available in over 100 countries. We focus on enabling laboratory organizations to advance healthcare, environmental management, food safety, and water quality.

Working at Waters offers career growth opportunities. Our global team is driven by purpose, innovation, and a commitment to continuous improvement to transform human health and well-being. We value diversity and inclusion, actively promoting inclusive practices and increasing diversity across our organization. Waters is an equal opportunity employer committed to diversity and inclusion.