Principal Marketing Manager - Integrated Event Experiences & Demand Gen

Principal Marketing Manager - Integrated Event Experiences & Demand Gen

Apply remote type Flex locations Singapore time type Full Time posted on Posted 2 Days Ago job requisition id JR-0095585

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

We are looking for a creative and results-driven Principal Marketing Manager - Integrated Event Experiences & Demand Generation to design and execute world-class event experiences that deliver measurable demand generation and pipeline impact. This role focuses on blending immersive, engaging event experiences with strategic demand generation efforts to drive business growth across the APJ region. You will be responsible for crafting event experiences that not only build deep customer engagement but also accelerate the sales pipeline and contribute to APJ revenue targets.

About the Role

Key Responsibilities:

Event-Driven Demand Generation: Develop and implement an integrated event strategy that drives demand and accelerates pipeline growth through innovative and memorable experiences.

Customer-Centric Experiences: Lead the design and execution of high-impact, immersive event experiences—both corporate-led and regional field events—that engage target audiences and align with APJ growth objectives.

Executive Engagements: Create exclusive, high-touch experiences for corporate executive visits and customer engagements, ensuring these interactions contribute to deepening relationships and driving business outcomes.

Integrated Marketing Alignment: Collaborate with field marketing teams to ensure that event experiences are seamlessly integrated with broader marketing and sales initiatives, contributing to overall demand generation efforts and revenue goals.

Strategic Event Innovation: Leverage both in-person and digital platforms to create innovative, hybrid event experiences that amplify customer engagement and drive measurable business results.

Pipeline Attribution & Measurement: Define KPIs and attribution models to measure the impact of events on demand generation, pipeline acceleration, and revenue growth. Use data-driven insights to continuously refine event strategies.

Cross-Functional Collaboration: Work closely with sales, product marketing, and executive teams to ensure alignment between event experiences and business priorities, enhancing the strategic value of each event.

Vendor and Budget Management: Maintain relationships with event vendors and ensure efficient use of budgets while maintaining the highest quality of event experiences.

About You

Basic Qualifications:

• 10+ years' of experience in event marketing, demand generation, or experiential marketing within a B2B tech or software environment.
• Experience in creating both in-person and digital/virtual event experiences that drive demand and pipeline growth.
• Expertise in delivering high-impact customer and executive engagements.

Other Qualifications:

• Proven track record in designing and implementing demand generation strategies through experiential events.
• Ability to work strategically and collaboratively across functions, with a strong focus on business outcomes.
• Excellent project management, communication, and stakeholder management skills.
• Strong understanding of APJ regional business dynamics and market opportunities.
• Experience in hybrid or virtual event platforms and technologies is a plus.

Why Join Us?

This is an opportunity to be at the forefront of creating integrated event experiences that have a direct impact on our business growth in APJ. You will drive innovation in event marketing and play a key role in shaping our demand generation strategy.

Our Approach to Flexible Work

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.

About Workday

At Workday, our employees have always been our number one Core Value. We understand that everyone has unique experiences and perspectives which is why our mission is to create a safe space where all people and ideas are welcomed. Our commitment to value inclusion, belonging, and equity (VIBE) and creating a brighter workday for all is the cornerstone of all we do. Join us!

Workday is a leading provider of enterprise cloud applications for finance and human resources. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world's largest companies, educational institutions, and government agencies. Organizations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday.

Workday is proud to be an equal opportunity workplace. Individuals seeking employment at Workday are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws.

Further, pursuant to applicable local ordinances, Workday will consider for employment qualified applicants with arrest and conviction records.

We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.

Workday is committed to providing reasonable accommodations for qualified individuals with disabilities, disabled veterans, and others during our application process. If you need assistance or an accommodation due to a disability or for religious reasons, contact us at accommodations@workday.com.