Principal / Lead / Senior, Design Strategy and Communications

Government Technology Agency of Singapore (GovTech); Singapore; On-site; SGD 85,000 - 110,000; Full time

Job summary

A government agency for technology development in Singapore seeks a Lead, Design Strategy and Communications to enhance design quality across digital services. The ideal candidate will have over 10 years of experience in UX and strategic communications, with strong storytelling skills. You will work closely with teams to develop standards, communication strategies, and frameworks that promote usability and accessibility. This role is crucial for integrating design into decision-making at all levels.

Qualifications

• 10+ years of experience in UX, service design, strategic communications, or content strategy.
• Proven ability to synthesize design concepts, research insights, and delivery outcomes into effective communications.
• Strong writing, editing, and visual storytelling skills across a variety of formats.
• Familiarity with usability and accessibility principles.

Responsibilities

• Develop and lead initiatives that improve design quality and maturity across product teams.
• Shape and implement communication strategies that explain and elevate the role of design.
• Produce and support communications materials such as design case studies and leadership briefs.
• Provide thought leadership and strategic advice to design teams.

Skills

Strategic communications

UX and service design

Visual storytelling

Usability and accessibility principles

Facilitation and alignment

Job description

About the Role

The GovTech Design Practice looking for a strategic, creative, and systems-minded Lead, Design Strategy and Communicationsto strengthen the quality, coherence, and visibility of design across government digital services. This role is ideal for someone with extensive experience in design and communications who is excited to operate at the intersection of storytelling, service quality, and systems thinking.

You’ll work closely with designers, product teams, and leadership to shape how design quality is defined, practiced, and communicated. You will develop standards and frameworks that enable better usability, accessibility, and usefulness, while also building the communication strategies that help teams, leaders, and the public understand the value of great design. Your role will help make good design easier to do—and easier to support.

Key Responsibilities

• Develop and lead initiatives that improve design quality and maturity across product teams.
• Create and maintain design standards, quality indicators, and shared best practices that enable cohesive user-centred service delivery.
• Shape and implement communication strategies that explain and elevate the role of design across internal and external stakeholders.
• Produce and support communications materials such as design case studies, internal newsletters, leadership briefs, visual summaries, and public-facing reports.
• Support teams in embedding usability, accessibility, and inclusive design principles into their work.
• Develop toolkits, templates, and guidance that enable teams to deliver better design outcomes.
• Partner with designers, product managers, and engineers to ensure design quality is integrated into delivery practices.
• Provide thought leadership and strategic advice to design teams on how to tell the story of their work.
• Act as a coach and advocate for quality, consistency, and clarity in both design practice and design communication.

[What we are looking for]

• 10+ years of experience in UX, service design, strategic communications, or content strategy.
• Proven ability to synthesize design concepts, research insights, and delivery outcomes into effective communications.
• Strong writing, editing, and visual storytelling skills across a variety of formats.
• Familiarity with usability and accessibility principles and how they apply in digital service contexts.
• Experience shaping and applying design standards and quality frameworks.
• Confidence working across teams and disciplines, with excellent facilitation and alignment skills.
• Ability to support and mentor others in developing their communication and design quality practices.

Bonus Skills

• Experience working in or with public sector digital teams.
• Understanding of service design, design systems, and digital delivery methods.
• Knowledge of WCAG and inclusive design practices.
• Experience managing communications or design enablement projects.

What Success Looks Like

• Design teams have access to clear, actionable standards and support for quality delivery.
• Internal and external stakeholders better understand the value and impact of design.
• Design quality improves across products and services, with visible improvements in usability, accessibility, and coherence.
• Teams feel supported in telling their stories and building confidence around design outcomes.
• Design becomes more visible and better integrated into decision-making at all levels.
• If you believe in the power of clear communication to strengthen design, and the role of design in making government work better—we’d love to hear from you.