Principal Consultant

ACID Communications LLP; Singapore; On-site; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive remuneration

Brand access & infrastructure

Progression pathway to Principal

Shape industry model

Senior peer network

Job summary

ACID Communications LLP, based in Singapore, seeks a senior comms practitioner with 8–10 years in agency and startup settings to lead client engagements end-to-end under the ACID brand.

You will develop media relations programs, messaging and executive positioning, advising senior leaders across fintech, digital assets, AI, and tech startups while pursuing growth across Singapore and the wider region.

Qualifications

• 8–10 years of senior comms experience in agency and startup environments.
• Proven capability to lead client engagements end-to-end with strong relationships in Singapore and the region.
• Excellent command of English and ability to work with C-suite leadership.

Responsibilities

• Lead and deliver client engagements end-to-end under the ACID brand.
• Develop media relations programs, narratives, and executive positioning.
• Advise senior leaders across fintech, digital assets, AI, technology and VC sectors.

Skills

Media relations

Narrative development

Messaging frameworks

Executive counsel

Spokesperson preparation

Stakeholder engagement

Crisis & issues counsel

Business development

AI tooling

Tools

AI tools

Job description

ACID is a partner-led communications consultancy built to help startups and high-growth companies in emerging industries find clarity and earn trust. Through a unique senior-only model, we provide founders and leaders strategic counsel on communications, brand building, and reputation management that moves the needle on business outcomes in an increasingly challenging business landscape.

Why we’re hiring

The traditional agency model was built for a different era. Misaligned incentives, toxic politics, bloated retainers, and a culture of burnout have eroded the quality of the work and the trust clients place in communications. ACID exists because we believe a better model is possible, and we’re building it while doing great work for brands who trust us. We’re looking for senior comms professionals who share that belief and want to champion a more intentional model with us.

The role

This is a full-time role for a senior comms practitioner with 8-10 years of experience across both agency and startup environments. You will lead and deliver client engagements end-to-end under the ACID brand, with full accountability for the quality of the work, the client relationship, and the outcomes.

Day-to-day work spans the full spectrum of strategic communications: media relations and pitching, narrative and messaging development, content strategy, executive positioning and spokesperson preparation, stakeholder engagement, and crisis and issues counsel. Like everyone at ACID, you will get your hands dirty. Nothing is too “junior” for anyone.

You will be advising senior leaders and companies across fintech, financial services, tech and AI, venture capital, and other emerging industries in Singapore and the region.

At this level, you will also be expected to contribute commercially. That means identifying aligned business opportunities, opening doors, cultivating relationships, and helping grow ACID’s client base across our markets of interest (Singapore, SEA, North America, Europe, Hong Kong, ANZ). Revenue generation efforts will be rewarded through a fair, transparent framework and form part of your performance bonus review.

This role is based in Singapore. We do not sponsor work visas of any sort.

Who this is for

You’re a strategic communications practitioner with 8 to 10 years of experience and meaningful time spent in both agency environments and startup roles, with demonstrable expertise in media relations and active relationships across Singapore and ideally the region.

You have an exceptional grasp of the technology and tools available to us today, and are already using AI and other tools to fundamentally transform how you work, serve clients, and further your craft.

You understand how startups and high-growth companies operate, and can hold your own in a room with founders, CMOs, and senior leaders.

You believe that we work to live, and that doing our job exceptionally well just means we get more time for everything else life has to offer.

Who this isn’t for

Anyone looking for the scaffolding of a traditional agency – layered approval processes, junior teams to delegate to, pointless busywork, and fluff masquerading as strategy.

Anyone who treats AI as a novelty, or who hasn’t meaningfully integrated modern tools into how they work.

Anyone who thinks senior means above the work.

Anyone who needs constant supervision, or who dislikes proactive accountability.

Anyone who requires work visa sponsorship.

What you’ll need

Excellent command of English (written and spoken). The ability to craft narratives, messaging frameworks, and strategic counsel that senior leaders will trust and act on.

A track record of leading client engagements end-to-end without supervision, including narrative development, messaging, media programs, and executive counsel.

Sector fluency or the appetite to develop it quickly across fintech, digital assets, AI and tech, VC and finance, and other emerging industries.

Proven ability to win, retain, and grow client relationships independently. You understand the commercial side of advisory and are comfortable building and owning a pipeline.

The professionalism and temperament to represent ACID at the C-suite level across diverse industries and cultures.

A thirst to constantly try new ways of doing things better, and grow the business and our offering.

What’s on offer

Competitive remuneration commensurate with experience, track record, and alignment with our mission.

Access to ACID’s brand, credentials, collateral, and operational infrastructure.

A defined progression pathway for Principal Consultants who want to grow into the partnership over time.

The chance to be part of a consultancy actively championing a fresh model for the industry.

Join other senior communications practitioners who are tired of the traditional agency model and who want to do good work on their own terms.