Principal Analyst - Branding and Communication

AB InBev APAC; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A global beverage leader seeks a Principal Analyst for Communications & Branding in Singapore. You will shape the company’s image and culture through innovative PR initiatives and effective communication strategies. The ideal candidate has over 3 years of experience in communications or HR and a passion for brand management. Join our dynamic team to foster a positive workplace culture and engage with top talent.

Qualifications

• 3+ years of work experience in HR, employer branding, communications, and/or PR.
• Strong verbal and written English communication skills.
• Experience in organizing large-scale team events.

Responsibilities

• Oversee the PR mandate, including agency collaborations and media features.
• Develop compelling communications and foster a culture of ownership.
• Align PR efforts with business objectives by collaborating with internal teams.

Skills

PR coordination

Media monitoring

Crisis communication

Event management

Content creation

Education

Bachelor's Degree in any discipline

Degree in Journalism, Mass Communications, Branding, or HR

Tools

Microsoft Office Suite

Canva

Adobe Creative Suite

Job description

Principal Analyst - Branding and Communication

Job Description: Dreaming big is ingrained in the DNA of AB InBev. It defines the company's identity, culture, heritage, and future. The company is constantly looking ahead, innovating new ways to enhance life's moments and dreaming even bigger. AB InBev seeks individuals with passion, talent, and curiosity, providing them with the necessary resources and opportunities to unleash their full potential. The collaboration of strengths between the individuals and the company creates an unstoppable force. If you are prepared to be part of a team that dreams as big as you do, then this opportunity is for you.

AB InBev GCC, established in 2014, functions as a vital partner for Anheuser-Busch InBev. The center harnesses the potential of data and analytics to drive growth across crucial business functions, including operations, finance, human resources, and technology. The teams at AB InBev are actively revolutionizing operations through technology and analytics.

Do you share the same ambitious vision? We are looking for you.

Job Title:

Principal Analyst - Communications & Branding

Location:

Bangalore

Reporting to:

Senior Manager, Communications & Branding

Purpose of the role:

As a significant member of the Employer Branding and Internal Communications (EBIC) team, you will have a pivotal role in shaping AB InBev's image, culture, and reputation, both internally and externally. Your primary mission is to establish AB InBev as an employer of choice, nurture a positive workplace culture, and ensure consistent, engaging communication across all platforms. Your responsibilities will include executing the PR strategy, crafting impactful messaging for internal and external communications, managing internal and external events, and aiding in the attraction, engagement, and retention of top talent. Your contribution to the team will be instrumental in strengthening our employer brand and engaging our employees effectively.

Key tasks & accountabilities:

• PR - Coordinate PR Initiatives: Collaborate closely with the Senior Manager, EBIC, and People Director to oversee the PR mandate, including agency collaborations, leader speakerships, media features, and event participation.
• Media Monitoring: Keep track of media coverage and industry trends to identify potential risks and opportunities.
• Stakeholder Collaboration: Align PR efforts with business objectives by partnering with internal teams and leaders.
• Crisis Communication: Offer clear, effective recommendations during crisis or emergency situations.
• Brand Inquiries: Handle external branding inquiries from employees and leaders, coordinating responses with leadership and external agencies.
• Best Practices: Stay abreast of industry trends and best practices in communications and branding.

Internal Communications & Branding:

• Content Creation: Develop compelling communications, including mailers, social media posts, talent branding messaging, KPI reports, PR articles, and more.
• Event Management: Collaborate with internal teams to foster a culture of ownership among employees for implementing initiatives. Assist in planning, organizing, and executing key employee events and engagement activities.

Qualifications, Experience, Skills:

• Bachelor's Degree in any discipline. A degree in Journalism, Mass Communications, Branding, or HR is an advantage.
• 3+ years of work experience in HR, employer branding, communications, and/or PR.
• Proficiency in Microsoft Office Suite.
• Strong verbal and written English communication skills.
• Experience with design tools such as Canva, Adobe Creative Suite, etc.
• Experience in organizing large-scale team events and working with internal & external teams.

Behavioral & Interpersonal Competencies:

• Strategic mindset with strong analytical and independent problem-solving skills.
• Ability to drive multiple communications initiatives, both internal and external.
• Excellent interpersonal skills and ability to build relationships across functions.
• Proactive, organized, and quick to learn new topics.
• Collaborative mindset and ability to work cross-functionally.
• Ability to handle sensitive information with discretion.
• Enthusiastic, collaborative, and adaptable in a fast-paced environment.

And most importantly, a genuine passion for beer!

At AB InBev, we dream big to create a future filled with more cheers.