PR General Manager

Financial PR; Singapore; On-site; SGD 80,000 - 120,000; Full time

Job summary

A premier marketing and PR firm in Singapore seeks a seasoned professional to develop and implement innovative marketing strategies. The ideal candidate will have over 8 years of experience in integrated marketing communications, including leadership in social media marketing. Exceptional client relationship management and team collaboration skills are essential for this role.

Qualifications

• 8+ years of experience in integrated marketing communications or digital marketing.
• 2+ years in social media marketing strategy and execution.
• Extensive experience in consumer goods marketing.
• Fluent in English with excellent communication skills.

Responsibilities

• Develop and implement IMC and PR strategies for clients.
• Lead the local execution team and ensure project completion.
• Build and maintain relationships with potential clients.
• Serve as the primary strategic contact for existing clients.

Skills

Integrated marketing communications

Social media marketing strategy

Client relationship management

Team leadership

Project management

Job description

Overview

We are an award-winning investor relations & PR specialist with regional presence in Singapore, Hong Kong, and the People’s Republic of China.

In 2011, the Group expanded into China by joining forces with the largest home-grown public relations firm in the PRC, Bluefocus Intelligent Communications Group (SZ 300058). BlueFocus was named ‘Greater China’s Consultancy of the Year’ in The Holmes Report’s Asian Consultancy Report Card 2008; and in 2009, made the list of Forbes China - Most Promising Companies 2009 at number 122. In 2024, it ranked 16th in PRovoke Media’s Top 250 Global Rankings.

This role will report to Group CEO.

Job Responsibilities

1. Develop and implement innovative integrated marketing communications (IMC) and overseas public relations (PR) strategies for clients (focused on overseas markets), with a particular emphasis on the deep integration and utilization of social media channels.
2. Lead and manage the local execution team in Singapore, setting clear goals, assigning tasks, providing guidance and feedback, and ensuring high-quality and efficient project completion.
3. Develop potential clients in overseas markets and build and maintain client relationships.
4. Serve as the primary strategic contact for existing clients, gaining a deep understanding of client needs and providing proactive advice.

Requirements

1. 8 or more years of experience in integrated marketing communications (IMC) or digital marketing, with at least 2 years focused on social media marketing strategy and execution, and experience in overseas marketing.
2. Extensive experience serving clients in the consumer goods industry, with a deep understanding of consumer brand building, user behavior, and marketing characteristics.
3. 2 or more years of experience in team leadership or project management, with excellent team building, motivation, coaching, and cross-departmental collaboration skills.
4. Fluent in English: Possess excellent written and spoken English communication skills, able to conduct international meetings, write English project reports, and manage multinational teams/client communications.