PR Director, APAC

Visa Hunt; Singapore; On-site; SGD 180,000 - 300,000; Full time

Benefits offered by this job

Lunch stipend

Health and dental benefits

RRSP matching / Pension plan

Parental leave top-up

Vacation + travel budget

Home office stipend

Job summary

Cohere is seeking a senior leader to stand up the APAC PR and Communications function, partnering with global teams to shape regional plans that resonate with governments and enterprises in highly regulated industries.

You’ll build a regional team, hire agencies, and craft messaging for customers, partners and employees, ensuring cultural alignment and strong executive visibility across APAC.

Qualifications

• Have 12-15 years of in-house corporate communications experience, ideally within a fast-paced tech or AI environment
• 5+ years of people management experience
• Are scrappy and enjoy outside-the-box problem solving
• Are experienced at hiring, onboarding, and managing PR agencies
• Are adept in pre-IPO communications
• Have experience and/or interest in policy and regulatory communications
• Are an exceptional writer able to distill complex topics into simple narratives
• Have experience partnering with senior leaders and HR teams
• Are highly organised with strong project management and bias for action
• Bring creativity to communications across formats, channels, and storytelling

Responsibilities

• Build a PR and Communications function across APAC, hiring managers and agencies in key territories
• Develop regional comms plans aligned with goals, values and brand positioning
• Craft messaging with PR, marketing, sales, and external stakeholders
• Develop rapid response capabilities in each region
• Oversee high-impact forums: executive speaking, conferences, events, and leadership gatherings
• Adopt AI integration to enhance content ideation, creation and scaling
• Oversee APAC communications channel ecosystem including earned and owned media
• Lead storytelling initiatives connecting daily work to Cohere's mission
• Use data-driven insights to tailor comms to audiences
• Coordinate crisis and issues comms with legal and leadership

Skills

Corporate communications

People management

Storytelling

Hiring PR agencies

Pre-IPO communications

Policy & regulatory comms

Exceptional writing

Executive stakeholder management

Project management

Creative formats & channels

Job description

Who are we?

Cohere is the leading security-first enterprise AI company. We build cutting-edge foundation AI models and end-to-end products that are designed to solve real-world business problems.

We’re training and deploying frontier models for enterprises who are building AI systems. We believe that our work is instrumental to the widespread adoption of AI and we are looking for folks that want to be part of that.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. Cohere is a team of researchers, engineers, designers, and more, who are all passionate about their craft.

We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul. Join us!

Role Overview

Cohere has a strong AI narrative, the most deployable product, and a CEO who co-authored the foundational paper of modern AI. The company is positioned to become the transatlantic leader in sovereign AI for enterprise and government, and needs a storytelling engine to deliver that story at scale. This role sits within the team that is building that engine.

In this cross functional role, you will stand up our PR and Communications function in the APAC region. You'll partner with the global Corporate Communications team to create regional communications plans that fuel our growth among governments and enterprises in the most highly-regulated industries. You’ll nurture how we talk to customers, partners, and employees, ensuring that the corporate message resonates culturally for each region and audience.

This is a rare opportunity to build a comprehensive APAC communications function at a fast-growing company in the most dynamic space in technology. This is a role for someone who likes to take big swings – and have fun doing it – where no job is too big or too small.

Key Responsibilities

• Build a PR and Communications function from the ground up, including hiring PR Managers and agencies in key territories including Korea, Singapore, Japan, India, Australia.

• Implement PR & Corporate Communications strategies that align with organizational goals, values, and brand positioning across internal and external audiences at the local and regional level

• Partner with PR, marketing, sales, and external stakeholders to craft clear, compelling messaging and materials that support business priorities, organisational changes, and market positioning

• Develop and execute rapid response muscle in each region

• Oversee high-impact communications forums including executive speaking engagements, industry conferences, customer events, and internal leadership gatherings

• Adopt AI integration for the communications team to enhance content ideation, creation, and scaling

• Oversee and optimize the APAC communications channel ecosystem—including earned media, owned channels, executive communications, and employee engagement tools—while innovating with emerging formats and technologies

• Lead cross-functional APAC storytelling initiatives that connect daily work to Cohere's mission, amplify customer success stories, and elevate executive thought leadership in the marketplace

• Leverage data-driven insights and audience research to inform communications strategies that resonate with employees, customers, partners, investors, and industry influencers

• Partner with Corporate Communications on crisis and issues communications preparedness and response across all stakeholder groups, coordinating with legal, executive leadership, and functional teams to protect corporate reputation and stakeholder trust

• Serve as the central communications hub, ensuring seamless integration and consistency between internal communications, external PR, marketing narratives, and executive messaging across all touchpoints

Qualifications

• Have 12-15 years of experience in-house corporate communications, ideally within a fast-paced, high-growth tech or AI environment

• 5+ years of experience in people management

• Are scrappy. You thrive in thinking “outside the box” and find joy in marrying a problem to its solution

• Are experienced at hiring, onboarding, and managing PR agencies

• Are adept in pre-IPO communications

• Have experience and/or heavy interest in policy and regulatory communications

• Are an exceptional writer with a talent for distilling complex, cross-functional topics into simple, compelling narratives

• Have experience serving as a communications business partner or trusted advisor to senior leaders, executives, and people/human resources teams

• Are highly organised and process-driven, with strong project management skills and a bias for action

• Bring high levels of creativity to communications – in format, channel, and storytelling

• Are comfortable navigating organisational dynamics and building strong relationships across all levels

• Thrive in ambiguous, fast-moving environments and know how to prioritise ruthlessly

Full-Time Employees at Cohere enjoy these Perks:

• A weekly lunch stipend of $75/£75 or equivalent in your local currency for lunch.

• Full health and dental benefits, including a separate budget for mental health.

• RRSP matching, 401K, Pension Scheme.

• 100% Parental Leave top-up for up to 6 months, for either parent.

• Annual enrichment benefits:

  Arts & culture, fitness/wellness, quality time, and a workspace improvement credit.

  Education & learning stipend for conferences, courses, and coaching.

• 6 weeks of paid vacation (30 working days!)
• Budget for traveling to other offices if you are remote, plus an annual company offsite.

How and Where We Work:

• Cohere is remote-friendly, but we also have offices in Toronto, London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul with more opening soon.

• For those in the office: a daily lunch program, plenty of snacks, and regular community and social events.

• For those not near an office: a co-working benefit so you can work alongside others in your city.

• Everyone receives a $500 home office stipend to set up your workspace properly.

If any of the above doesn’t line up exactly with your experience, we still encourage you to apply.

We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

We may use AI-enabled tools to screen and assess applicants against the criteria for this position. This helps our recruiters identify potentially qualified candidates, but it doesn't limit the applications our recruiters may review or consider.