PR & Advocacy Manager SEA (5 months contract)

Charlotte Tilbury Beauty; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A leading beauty brand seeks an experienced PR Manager to drive regional PR initiatives in Southeast Asia. The role requires proactive management of PR campaigns, stakeholder relationships, and analysis of campaign performance. Ideal candidates will possess a strong in-house PR background in beauty or luxury fashion, excellent organizational skills, and the ability to work under pressure in a dynamic environment.

Qualifications

• Minimum 8 years of PR experience, preferably in beauty or luxury fashion.
• Strong connections with local media and influencers.
• Experience in digital and social landscape is advantageous.

Responsibilities

• Lead planning and execution of SE Asia PR & Advocacy plans.
• Manage project collaborations and regional press office.
• Analyze campaign success and provide strategic insights.

Skills

PR experience

Organizational skills

Attention to detail

Communication skills

Relationship management

Adaptability

Creativity

Education

Degree in Marketing, Communications or relevant field

Job description

Key Responsibilities

• Lead and support the planning and execution of SE Asia regions PR & Advocacy plans

• Able to ideate, organize and execute record breaking and flawless launch activity and events

• Support local strategy development, including taking an active role as part of the taskforce, attend brainstorms, gather and organize information and assist with proposals

• Manage specific projects that are part of larger campaign and implementation of PR plans, provide creative input and approach of innovative brand awareness initiatives

• Develop excellent working relationships with cross-functional teams (marketing, digital, commerce, education etc) to provide PR support as required

• Able to analyse campaign success and manage the collation of reports that the wider business is well informed on local PR & Advocacy initiatives

• Manage regional and local master stakeholder list, maintain key stakeholders’ profile and relationships e.g. media, celebrities, socialites, influencers, makeup artists, develop new contacts that are important to Charlotte and the brand

• Manage the regional press office, including press materials and collaterals, PR calendar, NPD product ordering, creative mailer and seeding, media pitching, product loan and shooting, makeup artist bookings

• Project manage influencer content collaboration and affiliate projects, content brief to ensure quality and result-driven

• Manage budget tracker and POs, ensure adhering to company policies

• Stay abreast of industry trends, able to think critically and provide strategic insights, collate competitor activities for the wider business

• Take proactive ownership and map out regional action plans and deadlines

• Minimum 8 years of PR experience

• A proven in-house background in Beauty, Luxury fashion background PR are essential

• Solid organizational skills, great attention to detail and result-driven

• Have a flexible and professional attitude, a team player

• Enjoys working in a fast-paced environment and have the ability to work under pressure and meet deadlines in a timely manner

• Strong connections with local media, celebrities, socialites and influencers

• Good presentation and communication skills

• Ability to work autonomously and at a hands-on level

• Have experience in the digital and social landscape

• Marketing, Communications or relevant degree preferred