Phygital In-Store Experience PM

Long Bridge HK Limited; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Longbridge Cafe is seeking a Product Manager to lead the in-store digital experience, uniting display, sound, light, and ordering with the Longbridge App. This role will drive an end-to-end phygital rollout globally, coordinating with Brand Marketing, Content, and Engineering to deliver automated CMS workflows and high uptime.

You will own the mobile order-and-pay journey, integrate POS with the digital ecosystem, and develop AV-driven store experiences.

Qualifications

• 3+ years of experience as a Product Manager (PM) or User Experience (UX) Designer, with a background in O2O platforms, smart retail, digital F&B ordering, or membership loyalty systems.
• Solid understanding of ordering systems, POS architecture, payment integrations, and CRM/loyalty APIs.
• Strong track record of drafting clear PRDs, user flows, and wireframes, driving cross-functional projects to launch on schedule.
• Detail-oriented mindset with hands-on testing inside physical store environments.
• Professional proficiency in English and Mandarin to manage regional cross-functional teams effectively.

Responsibilities

• Establish content strategy and framework for in-store digital signage with real-time data feeds and stock tickers.
• Own end-to-end mobile order-and-pay journey within the Longbridge App, including location services and payment gateway integration.
• Lead integration between in-store POS hardware and the Longbridge digital ecosystem for loyalty rewards and data sync.
• Architect high-conversion O2O touchpoints, including QR-based acquisition and event registration flows.
• Develop automated control logic for synchronized lighting, soundscapes, and digital display scenes based on trading hours and events.
• Collaborate with Spatial Design and Store Development to integrate AV infrastructure into architectural blueprints and RFPs.
• Manage vendor lifecycle across displays, lighting, pro-audio, POS, and IoT controllers.

Skills

Product Management

UX Design

O2O platforms

Smart Retail

Digital F&B Ordering

Membership Loyalty

PRDs & Wireframes

Cross-functional Leadership

On-site Testing

English & Mandarin

Job description

Longbridge Cafe is seeking a Product Manager to lead the in-store digital experience, uniting display, sound, light, and ordering with the Longbridge App. This role will drive an end-to-end phygital rollout globally, coordinating with Brand Marketing, Content, and Engineering to deliver automated CMS workflows and high uptime.

You will own the mobile order-and-pay journey, integrate POS with the digital ecosystem, and develop AV-driven store experiences.