Performance Marketing Specialist (SEO, GEO, AI Visibility)

Reolink; Singapore; On-site; SGD 45,000 - 75,000; Full time

Benefits offered by this job

5 Work Days per Week

Tai Seng Office Location

Insurance Coverage

Yearly & Performance Bonus

SEO Content Specialist

Job summary

Reolink is seeking an SEO Content Specialist to enhance the online visibility and organic growth across global markets. You will work on modern SEO, technical optimization, and GEO-driven strategies, aligning with AI-powered search platforms and emerging AI-driven experiences.

You will optimize crawlability, indexing, and content, while coordinating with product, content, and marketing teams to deliver measurable improvements in rankings and organic traffic.

Qualifications

• Localized keyword research in target markets (US, UK, EU).
• Content optimization and competitor analysis.
• Experience managing overseas SEO projects for Western markets preferred.
• Familiar with AI-powered search and GEO optimization.

Responsibilities

• Improve website technical performance and search rankings.
• Increase content discoverability and AI visibility on platforms.
• Collaborate with developers, content teams, and marketing teams to implement SEO improvements.

Skills

English proficiency

Localized keyword research

Content optimization

Competitor analysis

Overseas SEO projects

GA / GSC / Google tools

Ahrefs

Semrush

Majestic

Screaming Frog

Technical SEO

Entity SEO / semantic search

GEO strategies

AI visibility

Team collaboration

Algorithm awareness

Tools

Google Analytics

Google Search Console

Google Keyword Planner

Ahrefs

Semrush

Majestic

Screaming Frog

Job description

Performance Marketing Specialist (SEO, GEO, AI Visibility)

Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.

• 5 Work Days Per Week
• Office at Tai Seng Exchange Tower B, Near Tai Seng MRT
• Insurance Coverage
• Entitled to Yearly Bonus & Performance Bonus
• Position: SEO Content Specialist [ AI Visibility | GEO Tactics ]
• Target Markets: Germany / French / Euro Markets

Job Summary

• We are looking for a SEO Specialist with strong expertise in modern SEO, technical optimization, and Generative Engine Optimization (GEO) to strengthen our online visibility and organic growth.
• The role will be responsible for improving website technical performance, search engine rankings, content discoverability, and visibility across AI-powered search platforms such as Google AI Overviews and other generative search engines.
• The ideal candidate combines strong technical SEO knowledge with an understanding of how search algorithms and AI-driven search experiences are evolving.

Requirements

• Proficiency in English or other foreign languages (written preferable) is a plus. Candidate is required to conduct localized keyword research, content optimization, and competitor analysis in the target markets in United States, Australia or European countries (United Kingdom, Italy, Turkey, France, Germany, Spain, Netherlands, Belgium, Sweden, Portugal, etc.)
• Experience managing overseas SEO projects and optimizing websites for Western Markets is highly preferred.
• Keywords for this post include Content Gap Analysis, Competitor Analysis, Organic Traffic, Ranking Positions, Domain Authority, Conversion Rate
• Manage SEO-related assets, tools / platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Ahrefs, Semrush, Majestic, Screaming Frog
• Develop and execute technical SEO strategies to improve organic search performance.
• Conduct technical SEO audits covering crawling, indexing, site architecture, Core Web Vitals, structured data, and website performance.
• Implement modern SEO practices including entity SEO, semantic search, topical authority, and structured content.
• Develop GEO strategies to improve brand and content visibility in AI-generated search results.
• Monitor Google Search, AI search platforms, rankings, traffic, and SEO performance using relevant analytics and SEO tools.
• Collaborate with developers, content teams, and marketing teams to implement SEO improvements.
• Stay updated on Google algorithm changes, AI search developments, and emerging SEO / GEO best practices.