Performance Marketing Specialist

BSKIN PTE. LTD.; Singapore; Remote; SGD 36,000 - 60,000; Part time

Job summary

BSKIN PTE. LTD. is seeking a performance marketing specialist to own paid acquisition end to end in a fully remote, part-time role (~4 hours daily). You will manage Meta, Google and Shopee ads, run tests, optimise ROAS and CTR, and track performance with GA4/Pixel.

Collaborate with the growth lead and in-house creative team, translate data into actionable recommendations, and deliver weekly strategy reports to drive scalable sales in Southeast Asia.

Qualifications

• 3+ years of hands-on paid advertising experience for ecommerce or DTC brands.
• Strong knowledge of Meta Ads Manager and Google Ads platforms.
• Proven ability to improve ROAS or online sales with data-driven insights.
• Proficiency with tracking basics: Pixel, GA4 and UTMs.
• Excellent written and verbal English; able to work independently.

Responsibilities

• Own Meta (Facebook/Instagram) and Google Ads accounts including structure, budgets and bidding.
• Run Shopee ads (sponsored search and shop ads) and manage campaigns end-to-end.
• Plan and execute regular A/B tests on creative, copy, audiences and landing pages.
• Optimize ROAS, CTR and CVR; reallocate budget to top performers.
• Maintain accurate tracking across Meta Pixel, GA4 and Shopify; report weekly results.
• Analyze the customer journey from click to checkout and identify drop-offs.
• Translate performance data into actionable recommendations for creatives and briefs.
• Provide weekly reports outlining strategies, improvements and next steps.

Skills

Paid advertising

Meta Ads Manager

Google Ads

Analytical mindset

Independent worker

Tools

Meta Ads Manager

Google Ads

GA4

UTMs

Job description

About B/SKIN

B/SKIN is a Singapore-based skincare brand designed for skin experiencing hormonal changes, including menstrual breakouts, pregnancy, perimenopause, and menopause. Our formulas are made in Korea, halal-certified, hormone-safe, and sold directly to consumers through bskin.com and major marketplaces.

The role

We are seeking a performance marketing specialist to manage our paid acquisition end to end. This is a fully remote, part-time role of approximately 4 hours per day.

We are looking for a specialist whose primary focus is paid advertising and who enjoys analysing data to identify sales drivers.

You will take ownership of our ad accounts, share insights, and contribute to creative development. You will collaborate closely with our growth lead and in-house creative team.

What you'll own

• Manage our Meta (Facebook and Instagram) and Google Ads accounts, including campaign structure, budgets, audience targeting, and bidding.
• Run our Shopee ads, including sponsored search and shop ads.
• Plan and execute regular A/B tests on creative, copy, audiences, and landing pages, and implement findings.
• Optimize ROAS, click-through rate, and conversion rate, reallocating budget to top-performing campaigns.
• Maintain accurate tracking across Meta Pixel, GA4, and Shopify to ensure reliable data.
• Monitor the entire customer journey from ad click to checkout and identify points of drop-off.
• Translate performance data into actionable recommendations for future creatives and brief the in-house team accordingly.
• Provide a weekly report outlining successful strategies, areas for improvement, and proposed next steps.

Who you are

You must have:

• At least 3 years of hands-on experience with paid advertising, preferably for e-commerce or DTC brands.
• Strong working knowledge of Meta Ads Manager and Google Ads.
• Demonstrated results in improving ROAS or sales, with examples you can discuss.
• Proficiency with tracking fundamentals, including Pixel, GA4, and UTMs.
• Strong written and verbal English skills, and ability to work independently.

Nice to have:

• Beauty and skincare experience.
• Shopee ads.
• Experience with Southeast Asian audiences.
• TikTok Ads.
• Basic editing in Canva or CapCut.

The details

Commitment: Approximately 4 hours per day, Monday to Friday, with some overlap with Singapore business hours (GMT+8).

Location: fully remote. We welcome applicants from across Southeast Asia.

Engagement: Part-time contract for now, with potential for a larger role as ad spend grows.