Performance Marketing Manager

U3 INFOTECH PTE. LTD.; Singapore; On-site; SGD 102,000 - 154,000; Full time

Job summary

A leading cryptocurrency exchange seeks an experienced performance marketing expert to manage large-scale budgets and drive marketing initiatives. The ideal candidate has at least 5 years of experience, mastery of key advertising platforms, and a strong analytical mindset. Familiarity with the cryptocurrency industry is crucial. This position offers the opportunity to collaborate in a dynamic, cross-functional team environment.

Qualifications

• Minimum of 5 years of hands-on experience in performance marketing.
• Demonstrated history of managing large-scale budgets successfully.
• Strong knowledge of the cryptocurrency/Web3 industry.

Skills

Performance marketing experience

Google Ads

TikTok for Business

Meta Ads Manager

Analytical mindset

SQL

Python

Communication skills

Project management skills

Tools

Google Analytics

AppsFlyer

Mobile measurement partners

Job description

Our client is the leading cryptocurrency exchange in the United States. Since 2012, the client has grown into a fully regulated, publicly traded platform available in over 100 countries. As of 2024, the client operates with over 108 million users and manages assets valued at around US$404 billion.

Our client is looking for someone with the following qualifications:

1. Proven Experience: A minimum of 5 years of hands-on experience in performance marketing, with a demonstrated history of managing large-scale budgets successfully.
2. Platform Expertise: Mastery of Google Ads, TikTok for Business, and Meta Ads Manager is essential. Strong knowledge of Apple Search Ads and X Ads is highly preferred.
3. Analytical Skills: An excellent data-driven and analytical mindset. Proficient with tools like Google Analytics, AppsFlyer, or similar mobile measurement partners. Experience with SQL/Python for ROI analysis is a strong plus.
4. Industry Knowledge: A genuine interest in and understanding of the cryptocurrency/Web3 industry. Prior exposure to financial or crypto-related products is a significant advantage.
5. Communication & Collaboration: Excellent communication, coordination, and project management skills, with the ability to work effectively in a cross-functional team environment.

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