Performance Marketing Lead - Based in Malaysia

Welovesupermom Pte Ltd; Singapore; Remote; SGD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a results-driven digital marketing expert to lead paid ad campaigns across Southeast Asia. In this dynamic role, you will set up and optimize campaigns on platforms like Meta and Tiktok, ensuring they meet lead volume and cost-per-lead targets. You'll create engaging ad copies and creative assets while leading a small team of marketers. This is a fantastic opportunity to drive impactful results in a fast-paced environment while staying updated with industry trends and best practices. If you have a proactive approach and a passion for digital marketing, this role is perfect for you.

Qualifications

• 3+ years of experience in managing digital paid ad campaigns.
• Proven track record in driving conversions and revenue targets.

Responsibilities

• Set up and optimize paid ad campaigns on Meta and Tiktok for various clients.
• Lead a team of performance marketers to achieve ambitious targets.

Skills

Digital Paid Ads Management

Problem Solving

Multitasking

Performance Marketing

Team Leadership

Proficiency in English

Tools

Meta Ads

Tiktok Ads

Job description

Responsibilities

1. Responsible for setting up paid ad campaigns on Meta/Tiktok/etc to generate leads for different client accounts across S.E.A. (SG, MY, VN, ID).
2. Constantly monitor performance of campaigns and optimise to achieve leads volume and CPL targets.
3. Create creative assets and ad copies to test and learn and optimise accordingly.
4. Evaluate and suggest improvements to UX/UI of landing pages to increase conversion.
5. Ensure pixels are set up and campaigns are tracking accurately.
6. Build and maintain dashboards to track performance, reviewing these regularly with team members and recommending potential optimisation.
7. Identify opportunities and proactively suggest new ideas to achieve targets, without needing constant direction.
8. Stay updated with industry trends, emerging platforms, and best practices in performance marketing.
9. Leading a team of 2 other performance marketers and freelancers to drive results and output.

Requirements

1. Results-driven and highly accountable, with a proactive approach to problem solving.
2. Minimum 3 years’ experience in digital paid ads management, either with B2C brands or with agencies/consultancies.
3. Proven track record in driving BoFu conversions and achieving ambitious revenue targets.
4. Proficient with Meta and Tiktok; other platforms are a plus.
5. Able to multitask and handle multiple campaigns at the same time.
6. Proficient in written and spoken English.