Performance Marketing Executive (Leads & Enrollment)

BAMBOO PATH ACADEMY PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading education center is looking for a Digital Performance Marketing Manager to enhance student enrollment through effective online strategies. The successful candidate will manage ad campaigns across various platforms, analyze metrics for optimization, and contribute to the overall marketing strategy in a fast-paced environment.

Benefits

Performance-based bonus

Annual performance bonus

Employee insurance coverage

Qualifications

• Minimum 3 years of relevant work experience in digital performance marketing.
• Proven experience in running paid ad campaigns on Facebook Ads and Google Ads.
• Strong understanding of conversion funnels and lead generation.

Responsibilities

• Develop and execute online advertising strategies to drive student enrollment.
• Manage ad accounts and optimize campaigns performance.
• Collaborate with designers for quality visuals.

Skills

Digital performance marketing

Lead generation strategies

Data analysis

Ad copywriting

Interpersonal communication

Job description

Industry: Education / K12 Learning Centre

Job Responsibilities

• Develop and execute online advertising strategies to drive student enrollment (e.g. Facebook, Instagram, Google Ads)
• Manage ad accounts, set budgets, upload creatives, and optimize campaigns for performance
• Collaborate with designers and content team to ensure quality visuals and landing pages
• Monitor daily ad performance, analyze key metrics (CPL, CTR, CVR), and report regularly
• Follow up with leads collected through ads or events; initiate parent conversations to convert into enrollments
• Support offline marketing campaigns with digital promotion and lead capture mechanisms
• Work closely with the team on enrollment planning and campaign calendars
• Buy and manage third-party leads when appropriate; evaluate cost-effectiveness and lead quality

Requirements

• Minimum 3 years of relevant work experience in digital performance marketing
• Proven experience in running paid ad campaigns on platforms such as Facebook Ads and Google Ads
• Strong understanding of lead generation strategies and conversion funnels
• Prior experience in the education industry is highly preferred
• Able to write compelling ad copy in English that resonates with parents
• Data-driven, with the ability to independently analyze results and optimize campaigns for better outcomes
• Strong interpersonal skills; comfortable initiating conversations with prospective parents
• Proactive, results-oriented, and highly accountable for enrollment outcomes
• Bilingual in English and Mandarin preferred, for effective communication with local families

What We Offer:

• Incentive Structure: Performance-based bonus available upon meeting CPL and baseline lead targets, with additional conversion-based commission.
• Annual Bonus: Additional year-end performance bonus (equivalent to 1 month’s base salary), pro-rated if tenure is less than 12 months
• Other Benefits: Employee insurance coverage provided