Performance Marketing Executive

LAC Global (Singapore) Pte. Ltd.; Singapore; On-site; SGD 35,000 - 55,000; Full time

Job summary

A leading company in Singapore is seeking a dynamic digital marketing professional to join their innovative team. This role involves executing digital ad buys across platforms like Google and TikTok, while providing actionable insights to improve ROI. The ideal candidate will have a strong analytical mindset, bilingual capabilities, and a desire for career growth in a fun-loving environment.

Benefits

Access to Swimming Pool

Gym facilities

Billiard, Karaoke, and Foosball

Opportunity for career growth

Qualifications

• Minimum 1-2 years of experience in digital ad buys.
• Experience in digital marketing management from ad buying to strategy planning.
• Self-starter with a growth mindset.

Responsibilities

• Responsible for digital ad buys execution across various platforms.
• Monitor daily campaign performance metrics and improve results.
• Conduct A/B tests on creatives and audiences.

Skills

Data-driven mindset

Analytical skills

Attention to detail

Bilingual in English and Chinese

Education

Diploma/Bachelor’s Degree in Marketing

Tools

Google Ads

Meta Ads

Google Analytics 4

SEO/SEM certified

Job description

Job Highlights

• We are expanding!

• Dynamic and fun-loving environment

• Opportunity for career growth & shaping marketing strategy

• Access to Swimming Pool, Gym, Billiard, Karaoke and Foosball

The Team

• The LAC team is a dynamic, innovative, passionate, and fun-loving family. We have a diverse team of talented individuals with the focus – stay well, and live life to the fullest.

• We’re looking for great like-minded people to join us - people who are as passionate, enthusiastic, and entrepreneurial. You’ll play a pivotal role in connecting with and motivating online audiences through strategic, data-driven marketing—fuelling revenue growth and deepening brand loyalty.

• If you’re looking for a dynamic, environment to learn, grow, and really make an impact, we could be the perfect fit for you!

What You'll Do:

• Responsible for digital ad buys execution(Social Media Accounts, Google Ad, Tiktok etc)

• Recognise and troubleshoot issues encountered in digital ads buying processes

• Liase with country teams for optimisation of ad assets

• Monitor daily campaign performance metrics and continuously improve results.

• Reporting on performance metrics and providing actionable insights to improve ROI.

• Conduct A/B tests on creatives, audiences, and landing pages to drive efficiency.

• Any other ad-hoc projects or tasks as assigned by the Manager

What We’re Looking For:

• Experience in digital marketing management from ad buying to strategy planning and able to work with marketing for ad content creation

• Bilingual in English and Chinese

• Expertise in Google Ads, Meta Ads, Google Analytics 4 and other digital platforms.

• Sharp analytical skills with a data-driven mindset

• Attention to detail, self-starter with a growth mindset

• Minimum1-2 years of experience in digital ad buys

• Diploma/Bachelor’s Degree, preferably in Marketing, Business Administration, Digital Media or related fields

• Preferred: Google, Meta, GA4, SEO/SEM Certified