Performance Marketer (SEO/Paid Media)

DCS CARD CENTRE PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A fintech company in Singapore is seeking a skilled performance marketing specialist to lead SEO and paid media initiatives. The ideal candidate will have over 4 years of experience, with a strong focus on data analysis and campaign optimization. Join a passionate team at the forefront of finance and innovation, leveraging your skills in a dynamic environment.

Benefits

Work with experienced teams

Engage in innovative projects

Qualifications

• 4+ years of experience in performance marketing with proven results in SEO and Paid Media.
• Strong experience with various advertising platforms and analytical tools.
• Ability to thrive in a fast-paced, agile startup environment.

Responsibilities

• Develop and execute comprehensive SEO strategies.
• Plan, launch, and optimize paid media campaigns.
• Track and report on key performance indicators.

Skills

SEO strategy development

Paid media campaign management

Data analysis

A/B testing

Copywriting

Education

Bachelor’s degree in marketing or related field

Tools

Google Ads

SEMrush

Google Analytics

Meta Ads Manager

Qualitative research tools

Job description

SEO (Search Engine Optimization)

• Develop and execute a comprehensive SEO strategy to improve organic search visibility and rankings.
• Conduct keyword research, on-page optimization, and technical SEO audits.
• Collaborate with content, product, and web development teams to ensure SEO best practices are embedded across the site.
• Monitor SEO performance using tools like Google Search Console, SEMrush, Ahrefs, or similar.
• Analyze competitors’ SEO strategies and identify growth opportunities.

Paid Media (Search & Social)

• Plan, launch, and optimize paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, and programmatic channels.
• Manage budgets efficiently to maximize ROI and CAC efficiency.
• Design A/B tests, landing pages, and conversion rate optimization strategies.
• Leverage audience segmentation and remarketing to improve targeting precision.
• Work with creative teams to develop ad copies, visuals, and performance assets.

Analytics & Reporting

• Track and report on KPIs such as CTR, CPA, ROAS, LTV, and conversion rates.
• Use tools like Google Analytics, Google Tag Manager, Looker Studio, and Excel/Sheets for dashboards and insights.
• Provide actionable insights to senior leadership and continuously refine campaign strategies.

Requirements

• Bachelor’s degree in marketing, Business, or related field.
• 4+ years of experience in performance marketing, with proven results in SEO and Paid Media.
• Strong experience with Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other performance platforms.
• Good knowledge of SEO tools.
• Strong analytical mindset and data-driven decision-making skills.
• Experience working in or with Fintech, Finance, or regulated industries is a plus.
• Ability to thrive in a fast-paced, agile startup environment.

Why Join Us

• Be part of a high-impact, global fintech at the intersection of traditional finance and crypto innovation.
• Work with a passionate, experienced team from top tech and finance companies.