Performance Manager

dentsuaegis; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Dentsu is seeking a Performance Manager to lead paid media planning, activation oversight, optimisation and client management across Southeast Asian markets for a leading jewellery brand. Based in a regional hub, you will work with local market teams, platform partners and cross-functional specialists to drive growth through full-funnel media strategies.

The role emphasizes strategic thinking, stakeholder management and the ability to navigate multi-market complexities, with priority given to

Qualifications

• 5 years of paid media experience within an agency environment.
• Experience managing multi-market or regional accounts.
• Experience managing both brand and performance objectives.
• Proven track record delivering commercial results for retail, ecommerce, luxury or lifestyle brands.
• Strong client-facing and presentation skills.
• Advanced proficiency in Excel, Google Sheets and reporting platforms.
• Experience working with analytics and attribution tools such as GA4, Looker Studio, Campaign Manager 360, Accutics (preferred).

Responsibilities

• Develop full-funnel paid media strategies aligned to brand and commercial objectives.
• Oversee campaign activation and optimisation across multiple channels.
• Lead weekly, monthly and campaign reporting across SEA markets.
• Present media strategies, results and optimisation plans to regional stakeholders.
• Coordinate with local agency teams to ensure campaign excellence.
• Mentor executives and specialists within the team.

Skills

Paid media

Client management

Presentation skills

Multi-market leadership

Brand & performance

Tools

GA4

Looker Studio

Campaign Manager 360

Accutics

Job description

About Dentsu

Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004), a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan

With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands-Carat, dentsu X, iProspect, Dentsu Creative, and Merkle-as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale

Role Overview

We are looking for a Performance Manager to lead paid media planning, activation oversight, optimisation and client management across Southeast Asian markets for a leading jewellery brand. Based within a regional hub structure, this role will work closely with local market teams, platform partners and cross-functional specialists to drive business growth through full-funnel media strategies. The ideal candidate combines strong performance marketing expertise with strategic thinking, stakeholder management and the ability to navigate multi-market complexities.

Note: Priority will be given to those available to start right away, though we welcome all applicants

Key Responsibilities

Media Strategy & Planning

• Develop full-funnel paid media strategies aligned to brand and commercial objectives.
• Translate business goals into integrated channel strategies across Search, Social, Video, Programmatic & OOH
• Identify market opportunities, audience strategies and budget allocation recommendations.
• Ensure consistency in media planning while allowing for local market nuances.
• Build quarterly and campaign-level media recommendations supported by data and insights.

Campaign Management & Optimisation

• Oversee campaign activation and optimisation across multiple channels.
• Guide specialists on campaign structure, audience segmentation, and bidding strategies.
• Monitor performance against KPIs and proactively identify optimisation opportunities.
• Ensure media investments are delivering efficient growth and business outcomes.

Performance Analysis & Reporting

• Lead weekly, monthly and campaign reporting across SEA markets.
• Analyse performance trends and provide actionable recommendations.
• Translate data into clear business insights for clients and stakeholders.
• Build narratives around market performance, customer behaviour and growth opportunities.
• Track performance against agreed KPIs including:

• Revenue
• ROAS
• CPA
• Site Traffic
• New Customer Acquisition
• Reach & Frequency
• Brand Lift metrics (where applicable)

Client Management

• Serve as a day-to-day client lead for regional stakeholders.
• Present media strategies, campaign results and optimisation plans confidently.
• Manage client expectations and provide proactive recommendations.
• Build strong relationships with both regional and local market stakeholders.
• Support annual planning, budget discussions and forecasting exercises.

Hub & Market Coordination

• Coordinate with local agency teams across SEA markets to ensure campaign excellence.
• Establish best practices and governance processes across markets.
• Ensure campaign implementation aligns with regional strategy and global guidelines.
• Facilitate knowledge sharing and performance reviews across markets.
• Manage campaign timelines, deliverables and stakeholder communication.

Leadership & Team Development

• Mentor executives and specialists within the team.
• Review campaign setups, media plans and reporting outputs.
• Foster a culture of accountability, curiosity and continuous improvement.
• Support onboarding and training of new team members.

Requirements

• 5 years of paid media experience within an agency environment.
• Experience managing multi-market or regional accounts.
• Experience managing both brand and performance objectives.
• Proven track record delivering commercial results for retail, ecommerce, luxury or lifestyle brands.
• Strong client-facing and presentation skills.
• Advanced proficiency in Excel, Google Sheets and reporting platforms.
• Experience working with analytics and attribution tools such as:

• GA4
• Looker Studio
• Campaign Manager 360
• Accutics (preferred)

• Fashion, beauty or premium retail experience.
• Experience working within a hub-and-spoke operating model.
• Familiarity with Southeast Asian consumer and media landscapes.
• Experience managing campaigns with both ecommerce and store traffic objectives.
• Understanding of incrementality, attribution and measurement frameworks.

Inclusion and Div