Patient Activation & Digital Marketing Lead

DKSH; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

DKSH Singapore is seeking an Assistant Manager, Digital Marketing to craft data-driven strategies that boost patient awareness, engagement, activation, and adherence across healthcare therapeutic areas.

You will guide omnichannel campaigns across websites, portals, social platforms, SEM/SEO, email, apps and messaging, coordinating with Medical Affairs, Regulatory, and partners to ensure regulatory compliance.

Qualifications

• Bachelor’s degree in Marketing, Business, Digital Marketing, Life Sciences, Pharmacy or related field
• 2–3 years of digital marketing experience, preferably in pharma/healthcare
• Proven experience managing patient-focused digital campaigns
• Experience with CRM and marketing automation platforms
• Strong omnichannel marketing and patient engagement knowledge
• Familiarity with pharmaceutical promotional regulations and compliance
• Proficiency in digital campaign management, Google Analytics, web analytics tools, SEO/SEM and social media marketing
• Experience with customer journey mapping and data visualization/reporting tools
• Knowledge of AI and personalization technologies is a plus

Responsibilities

• Develop and execute patient activation strategies across therapeutic areas
• Map patient journeys and design digital interventions to improve conversion and retention
• Lead omnichannel campaigns across websites, portals, social media, SEM/SEO, email, apps and messaging platforms
• Manage campaign calendars and optimize patient messaging based on performance data
• Design digital components of PSPs and engagement tactics to boost enrolment and adherence
• Collaborate with vendors and stakeholders to implement digital tools and ensure privacy compliance
• Create patient-centric content aligned with regulatory guidelines
• Produce educational resources and digital assets in line with medical and regulatory requirements
• Establish KPIs and dashboards to measure campaign effectiveness
• Leverage CRM and marketing automation for personalized engagement
• Explore emerging digital technologies including AI-powered engagement
• Coordinate with Product, Medical Affairs, Regulatory, Legal and external agencies
• Handle administrative and coordination tasks as needed

Skills

Omnichannel marketing

CRM platforms

Marketing automation

Analytics & reporting

Google Analytics

SEO/SEM

Content creation

AI & personalization

Vendor management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Digital Marketing/Life Sciences/Pharmacy

Diploma in Digital Marketing

Tools

CRM software

Marketing automation tools

Google Analytics

Web analytics tools

SEO/SEM tools

Job description

DKSH Singapore is seeking an Assistant Manager, Digital Marketing to craft data-driven strategies that boost patient awareness, engagement, activation, and adherence across healthcare therapeutic areas.

You will guide omnichannel campaigns across websites, portals, social platforms, SEM/SEO, email, apps and messaging, coordinating with Medical Affairs, Regulatory, and partners to ensure regulatory compliance.