At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.
It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.
And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.
So if you believe in inspiring a better future, read on.
About the Role
This role is responsible for serving as a strategic partner to intermediary distribution teams by driving the seamless execution of sales initiatives, campaign rollouts, targeted projects and operational enhancements. This role acts as a critical bridge between internal stakeholders and external partners, with a focus on accelerating business growth and elevating the intermediary experience.
Responsibilities:
Strategic Enablement
- Partner with distribution leadership to shape and implement strategic initiatives that support sales growth and channel effectiveness.
- Participate in high-impact projects that require engagement both vertically (senior leadership) and horizontally (internal teams and external partners).
- Harness AI and digital innovation as strategic enablers to reimagine distribution strategy and enhance channel productivity.
- Translate business objectives into actionable plans and frameworks.
Campaign & Initiative Execution- Lead the rollout of sales campaigns and fulfilment strategies, ensuring alignment with business goals, overall proposition and regulatory requirements.
- Monitor performance metrics and provide insights to optimize campaign effectiveness for business uplift.
Operational Excellence- Streamline business operations and processes to elevate efficiency and scalability across distribution channels.
- Identify and resolve operational bottlenecks through cross-functional collaboration.
Stakeholder Engagement- Act as a liaison between distribution teams, actuarial, product, marketing, compliance and technology.
- Facilitate clear communication and alignment across functions to ensure smooth execution of initiatives.
Transformation & Innovation- Drive continuous improvement by identifying opportunities for innovation in distribution strategy, tools, and processes.
- Support automation and digitization initiatives to enhance efficiency and reduce manual dependencies.
Education/Experience:- Bachelor's degree in business, Marketing or Strategy preferred.
- 8+ years of experience in strategy, transformation, or distribution roles within insurance or financial services.
- Proven track record in leading cross-functional initiatives and driving business impact.
- Strong analytical, communication, and stakeholder management skills, with proficiency in articulating complex ideas clearly and effectively.
- Highly resourceful, detail-oriented, and capable of managing multiple priorities efficiently.
- Familiarity with intermediary distribution models and regulatory environments.
We're seeking a dynamic and intellectually curious individual who thrives on solving complex problems with creativity and a solution-oriented mindset. You should be comfortable navigating ambiguity and making informed decisions swiftly, even when information is incomplete or evolving.
Success in this role requires a high level of adaptability and the ability to build and maintain strong cross-functional and cross-regional relationships. Your ability to influence and collaborate across diverse teams will be key to driving strategic initiatives forward.
We welcome candidates across a range of experience levels:
- Consultant Level - for those with a proven track record in strategic roles and leadership capabilities.
- Specialist Level - for emerging professionals with strong potential and foundational experience in strategy or transformation.
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.
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AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance g...
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