Partnership Lead

Liberte HR Services; Singapore; On-site; USD 80,000 - 120,000; Full time

Job summary

An innovative firm is seeking a seasoned Brand Partnership Developer to elevate its brand through strategic partnerships and impactful marketing initiatives. This key role involves crafting compelling narratives, negotiating sponsorships, and ensuring alignment with the brand's vision. The ideal candidate will have over a decade of experience in brand partnerships, demonstrating a strong grasp of sustainability and impact investing. Join a dynamic team where your expertise will drive meaningful connections and enhance brand credibility in a collaborative environment. If you're passionate about making a difference through strategic brand engagement, this opportunity is for you.

Qualifications

• 10+ years in brand partnerships or sponsorships required.
• Expertise in brand positioning and ESG principles is essential.

Responsibilities

• Develop strategies for ESG and Impact Investing partnerships.
• Lead strategic plans and manage relationships with partners.

Skills

Sponsorship

Branding

Sustainability

Negotiation

Project Management

Analytical Skills

Networking

Business Communication

Government

Integration

Job description

This is a key role in the Group Branding and Communications team, responsible for driving the integrated brand strategy and establishing brand credibility through planning and executing activation, positioning, marketing, and communication activities. The incumbent will seek out, engage, negotiate, and maintain partnerships/sponsorships (referred to as "Brand Partnership") and other collaborative arrangements to position and realize the Well-being movement represented by The Brand.

(Note: this is limited to partnerships that directly impact the Brand and does not include business partnerships.)

This team is responsible for partnerships that will drive the following aspects:

• Drive the Partnership aspect aligned with the Integrated Brand strategy: Develop, translate, and guard the Brand Partnership.
• Lead the implementation of The Brand Partnership Position, represent, and raise the profile of the Brand.
• Build and sustain The Brand Partnership and community/network management.

Key Roles and Responsibilities:

• Brand Partnership Developer: Develop strategies for activation and promotion of ESG & Impact Investing, including initiatives for partnerships and sponsorships.
• Brand Partnership Translator: Develop narratives to articulate The Brand proposition, create key messaging pillars, and maintain partnership/sponsorship kits.
• Brand Partnership Guardian: Collaborate across teams to ensure strategic alignment and integration of partnerships with The Brand.
• Brand Partnership Strategist: Monitor market trends, identify collaboration opportunities, and adapt strategies accordingly.
• Brand Ambassador: Implement brand positioning with partners and develop new partnership potentials.
• Brand Messenger: Support PR & marketing in developing content and messages for The Brand.
• Brand Partnership Manager: Lead the strategic plan, manage relationships, negotiate agreements, and measure program effectiveness.
• Community Builder: Collaborate on networking events, be primary contact for event partners, and maintain a robust network.

Requirements:

• Minimum 10+ years in brand partnerships, sponsorships, or related fields.
• Proven success in managing partnership and sponsorship programs.
• Expertise in brand positioning, ESG principles, sustainability, and impact investing.
• Strong negotiation, project management, and analytical skills.
• Experience in international contexts with cultural sensitivity.

Required Skills:

Sponsorship, Messaging, Branding, Sustainability, Investments, Soft Skills, Partnerships, Analytical Skills, Government, Networking, Integration, Strategy, Negotiation, Vendors, Planning, Project Management, Marketing, Business Communication, Management