Paid Social Media Specialist

-; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A digital training academy in Singapore is seeking a Full-Time Social Media Advertising Specialist to strategize and optimize paid campaigns on platforms like Facebook, Instagram, and TikTok. The ideal candidate has at least 2 years of experience in social media advertising, strong analytical skills, and is proficient with Meta Ads Manager and TikTok Ads Manager. Overall, this role offers opportunities for creative storytelling and measurable results.

Benefits

Performance Bonuses

Medical Benefits

Dental Benefits

Qualifications

• 2 years' experience in paid social media advertising required.
• Experience with ad performance analysis is essential.
• Knowledge of influencer marketing is a plus.

Responsibilities

• Plan, launch, and scale paid advertising campaigns across multiple platforms.
• Manage end-to-end YouTube channel growth including setup and optimization.
• Develop ad creatives in collaboration with design/content teams.
• Conduct A/B testing on ad formats.

Skills

Paid social media advertising

Meta Ads Manager

TikTok Ads Manager

LinkedIn Campaign Manager

Analytical skills

Education

Diploma/Degree in Marketing, Media, or related field

Job description

Overview

At FirstCom Academy, we empower individuals and businesses to thrive in the digital economy through future-ready skills training. In this role, you'll strategise, execute, and optimise paid social campaigns across platforms like Facebook, Instagram, TikTok, and LinkedIn - reaching thousands of learners and professionals daily. You'll get to combine data-driven insights with creative storytelling to deliver measurable results, build brand visibility, and drive enrolments for our courses. At FirstCom Academy, you won't just be running ads - you'll be amplifying opportunities for people to upskill, grow, and achieve more. If you're passionate about blending analytics with creativity in a dynamic, fast-growing environment, this is your chance to make a real difference.

Benefits & Location

• Working Location: 158 Kallang Way, #03-05 Performance Building, Singapore 349245
• Working Hours: Monday - Friday (9:00am - 6:00pm)
• Position Type: Full-Time Permanent Position (Basic + Performance Bonuses + ALs + Medical and Dental Benefits)

Responsibilities

• Plan, launch, and scale paid advertising campaigns across Facebook, Instagram, TikTok and LinkedIn.
• Manage end-to-end YouTube channel growth (setup, keyword optimization, thumbnails, playlists).
• Develop ad creatives and work with design/content teams for visuals and video ads.
• Analyse campaign performance, audience targeting, and conversions.
• Conduct A/B testing on ad formats, placements, and CTAs.
• Monitor competitors and platform trends to identify new opportunities.
• Ensure ad campaigns comply with platform guidelines and policies.

Requirements

• Diploma/Degree in Marketing, Media, or related field.
• At least 2 years' experience in paid social media advertising.
• Hands-on experience with Meta Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager.
• Familiar with social media KPIs (CPC, CPA, ROAS, CPM).
• Knowledge of influencer marketing and content seeding is a plus.