Paid Search Senior Manager

Publicis Groupe; Singapore; On-site; SGD 70,000 - 100,000; Full time

Job summary

A global marketing firm in Singapore seeks a skilled individual to lead Search channel strategy and improve client satisfaction. Candidates should possess at least 6 years of media agency experience, with strong digital media knowledge and the ability to build client relationships. Familiarity with Google Ads and Adobe technology is a plus, and a passion for developing innovative media solutions is essential.

Qualifications

• Minimum 6 years of experience in a media agency.
• Strong understanding of digital media.
• Experience delivering Google Solutions in Search.

Responsibilities

• Support the Media Director to ensure high client satisfaction scores.
• Lead the Search channel strategy.
• Manage Paid Search campaigns.

Skills

Digital media solutions

Client relationship management

Search & analytics

Strong knowledge of digital channels

SEO

Tools

Google Ads

Adobe technology

Job description

Company Description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people, and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands, and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity, and business transformation, all at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third-largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Our two biggest solution hubs in Singapore are Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of passionate, purposeful, and progressive creative agencies in Singapore, including Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, comprising global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven practices that help our clients navigate the modern media landscape.

Our other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and provide a comprehensive commerce experience.

Job Description

In this age of convergence and empowerment, we are looking for a talented individual who can help our clients reinvent themselves and guide them through their transformation. We seek colorful personalities with a passion for the opportunities unleashed by digital disruption. Join our Publicis family!

If you are experienced in delivering and developing digital media solutions while managing day-to-day planning, buying, implementation, optimization, and reporting to meet client objectives, we want to hear from you!

Responsibilities:

• Support the Media Director in ensuring high client satisfaction scores by maintaining a strong relationship with clients.
• Lead the Search channel strategy and support team operations across the account, working closely with Google to define the client’s Joint Business Plan (JBP) and enhance the relationship. Manage relationships with other Search partners like Microsoft, Naver, and Daum.
• Develop relationships at appropriate levels within client organizations, collaborating with internal teams across AU, KR, IN, and regions like EMEA, APAC, JPN, and sometimes directly with global clients, especially client Channel champions in Search & Analytics.
• Possess strong knowledge of digital channels, including tracking, web analytics, trafficking, and SEO. Be able to relate Search & digital results to the client’s business priorities and strategic pillars. Contribute to the client’s technical product roadmap by suggesting AdTech features.
• Manage Paid Search (and/or Programmatic) campaigns, including account setup, strategy development, and management. Act as the voice of Search within the team, translating vision into actionable plans.
• Create strategies and recommendations based on analytics, marketing, and research, emphasizing test & learn approaches, account restructuring, and demonstrating progress to support client objectives. Develop your leadership presence within the team.
• Oversee the Search team’s output, coordinating with internal and external stakeholders, including creative agencies and media owners, to meet campaign goals.
• Organize and delegate tasks, being sensitive to team members’ needs, and work across buying and planning issues. Contribute to developing the next generation of Search specialists.
• Identify opportunities to generate revenue from existing relationships and leverage successful cases to develop new business.
• Assist in mentoring and developing team members.

Qualifications

• Minimum 6 years of experience in a media agency, with experience working in large teams and on global accounts preferred.
• Strong understanding of digital media and the ability to think across the media mix, with hands-on experience with various technology platforms and how Paid Search contributes to the full-funnel consumer journey.
• Comfortable in client-facing roles, with a passion for building relationships and collaborative work.
• Experience delivering Google Solutions in Search, including Shopping and Performance Max.
• Experience working with Google on JBPs, DVIPs, VIPs, etc., is advantageous.
• Experience with Adobe technology is a plus. Willingness to become Adobe Certified is essential.