Paid Media Specialist (E-Commerce, Fashion / Apparel)

Recruit Expert; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading recruitment agency in Singapore is seeking a professional to create and execute paid media strategies across various online channels like Facebook and Instagram. The candidate will develop campaigns, monitor performance, and provide insights to improve ROI and CPA. The role requires staying updated with industry trends. This position promises an engaging work environment with opportunities for growth.

Responsibilities

• Create and execute paid media strategies.
• Work with marketing to align campaigns with objectives.
• Handle campaigns from start to finish, including budget.
• Monitor performance and analyze data for insights.
• Stay updated on industry trends and new platforms.

Job description

Roles & Responsibilities

• Create and execute paid media strategies across various online advertising channels such as Facebook Ads, Instagram Ads, Pinterest Ads, and Tiktok Ads.


• Work closely with the marketing team to ensure paid media campaigns align with overall marketing and business objectives.


• Develop and handle paid media campaigns from start to finish, including budget allocation, targeting, and ongoing optimization.


• Monitor campaign performance, analyse data, and give insights to improve Purchases, ROI, CPA, ROAS.


• Keep abreast with industry trends, changes in algorithms, and new advertising platforms.

Requirements: