Paid Media Specialist

ASK & EMBLA GALACTIC PTE. LTD.; Singapore; On-site; SGD 70,000 - 95,000; Full time

Job summary

Ask & Embla is seeking a Paid Media Specialist in Singapore to own day-to-day paid social and search campaigns, drive ROAS, and collaborate with Creative and Performance teams to scale across channels.

The role emphasizes testing, data-driven decisions, and ongoing optimization to improve CAC and customer acquisition while maintaining brand consistency across markets.

Qualifications

• 2–4 years hands-on experience managing paid social campaigns (Meta non-negotiable)
• Proven track record in ROAS, CAC, CPA optimization
• Data-driven with ability to pull reports and spot trends
• Experience briefing creatives based on performance insights
• Experience setting up and documenting A/B tests
• Knowledge of Looker Studio or similar reporting tools

Responsibilities

• Build, launch, and manage daily paid social and search campaigns across Meta, TikTok, Pinterest, and Google.
• Monitor performance daily; adjust bids, budgets, and targeting to maintain healthy ROAS and CAC.
• Collaborate with Creatives and Copywriting to brief assets based on data.
• Execute testing roadmap with landing pages, creatives, and audiences; document results.
• Maintain dashboards and provide weekly/monthly KPI reports with actionable insights.
• Conduct competitor ad research and trend analysis to keep the brand ahead.
• Ensure ads comply with brand guidelines.
• Work with Paid Performance team to identify frictions in the customer journey and improve conversions.

Skills

Paid social

ROAS optimization

Campaign analytics

Creative briefs

A/B testing

Looker Studio

Cross-functional teamwork

Tools

Meta Ads Manager

TikTok Ads

Pinterest Ads

Job description

Ask & Embla is looking for a Paid Media Specialist who will be hands-on in the day-to-day execution and optimisation of our paid social and search campaigns. You will play a key role in driving measurable growth across our digital channels - managing performance, testing new ideas, and working closely with our creative and performance teams to continuously improve ROAS and customer acquisition. As we scale across multiple channels, brands, and geographies, this is a great opportunity to deepen your expertise and grow with a fast-moving team.

What You'll Do:

• Build, launch, and manage daily operations for paid social (Meta, TikTok, Pinterest) and search campaigns in alignment with the Lead's overarching strategy.
• Monitor account performance daily, making real-time adjustments to bids, budgets, and targeting to maintain healthy ROAS and CAC.
• Work hand-in-hand with the Creatives and Copywriting Team to brief new assets based on performance data and ensure ads remain fresh and engaging.
• Execute the testing roadmap by setting up split tests for landing pages, creative hooks, and audience segments, then documenting the results.
• Maintain performance dashboards and provide weekly/monthly reports on KPIs, offering actionable insights into what is working and what isn't.
• Support the Lead by conducting deep-dive research into competitor ad libraries and emerging trends to keep our brand ahead of the curve.
• Ensure all live ads meet Ask & Embla's brand guidelines and messaging standards.
• Collaborate with the Paid Performance team to identify friction points in the customer journey and suggest improvements to increase conversion rates.

Who You Are:

Must Have

• 2–4 years of hands-on experience managing paid social campaigns (Meta is non-negotiable; TikTok and/or Pinterest a strong plus)
• Proven track record of managing and optimising campaigns against performance KPIs such as ROAS, CAC, and CPA
• Comfortable working with campaign data daily — pulling reports, spotting trends, and making real-time bid and budget decisions
• Experience briefing creative assets based on performance insights and working cross-functionally with creative teams
• Proficiency in setting up and documenting A/B tests (audiences, creatives, landing pages)
• Strong working knowledge of at least one reporting/dashboard tool (Google Looker Studio, Triple Whale, Northbeam, or similar)

Nice to Have

• Experience with paid search (Google and/or Microsoft Ads) in addition to paid social
• Familiarity with DTC or e-commerce brands, particularly in fashion, lifestyle, or beauty
• Exposure to attribution modelling and understanding its limitations in a multi-channel environment
• Experience using ad intelligence tools such as Meta Ad Library, Minea, or BigSpy for competitor research
• Basic understanding of landing page performance and CRO principles
• Google Ads or Meta Blueprint certification

About Ask & Embla and Ambi

Who We Are:

Ask & Emblais a rapidly growing jewelry brand born from alternative subcultures shaped by punk, goth, and music movements. We're based in Singapore, with a collective following of more than 850,000 across our social media channels. Our growth continues with the launch ofAmbi, our piercing-focused jewelry brand, which carries the same spirit of self-expression as Ask & Embla.

As e-commerce brands, we ship internationally to a diverse customer base, and we are proud to be one of the leading brands worldwide in the alternative jewelry space. We’re passionate about creating a company that brings out the best in everyone, where individuals love to work and grow as a team. That means constantly learning, building new things, staying flexible about how and where we work, and empowering each other to do the proudest work of our lives.

Ask & Embla and Ambi are led by an ex-Googler and ex-Amazonian, supported by dozens of team members across multiple countries. We’re building the foundation to expand into several business verticals beyond e-commerce, while continuing our operations to fulfil thousands of orders each month.

Learn More about Ask & Embla and Ambi:

Website - https://askandembla.net/ | https://ambi.ooo/

Instagram - https://www.instagram.com/askemblastore/ | https://www.instagram.com/ambi.ooo/

Facebook - https://www.facebook.com/AskEmblastore/ | https://www.facebook.com/ooo.ambi/

Pinterest - https://www.pinterest.com/askemblastore/ | https://www.pinterest.com/ambijewelry/

TikTok - https://www.tiktok.com/@askandembla_official | https:ambi.ooo

Why Work With Us?

We learn and build fast together, united not only by the purpose and passion of creating beautiful, expressive, and sustainably made jewelry, but also by a community that celebrates freedom in self-expression. Everyone deserves to be fully themselves, and our jewelry designs are contemporary emblems that let them do so with pride.