Paid Media Specialist

PULSE DIGITAL PTE. LTD.; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

A dynamic digital marketing agency in Singapore is seeking an SEM & Social Media Ad Campaign Manager. In this full-time role, you will plan and optimize Google SEM campaigns and manage social media ad campaigns. The ideal candidate has over 2 years of experience in digital marketing, strong analytical skills, and excellent communication abilities. Join us to drive impactful campaigns in a fast-paced environment.

Qualifications

• 2+ years of experience in SEM and social media ad campaign management.
• Experience managing multiple campaigns across various industries is valued.

Responsibilities

• Plan, execute, and optimize Google SEM campaigns to drive quality traffic.
• Create, manage, and refine social media ad campaigns across various platforms.
• Develop campaign strategies including audience targeting and bidding strategies.
• Analyze campaign performance and provide actionable insights.
• Manage budgets and ensure campaigns achieve ROI and KPIs.
• Collaborate with teams to develop compelling ad copy and visuals.
• Handle multiple client campaigns simultaneously.

Skills

Strong expertise in Google Ads platform

Proficient in campaign performance analysis

Ability to multitask

Strong written and verbal communication skills

Analytical thinking

Education

Certification in Google Ads

Certification in Meta Ads Manager

Job description

Overview

Job description: Work For a Young, Digital Marketing Agency with a lot of room for growth!

Job Title: SEM & Social Media Ad Campaign Manager

Responsibilities

• Plan, execute, and optimize Google SEM campaigns to drive quality traffic and conversions.
• Create, manage, and refine social media ad campaigns across platforms (e.g., Facebook, Instagram, TikTok).
• Develop campaign strategies, including audience targeting, bidding strategies, and creative recommendations.
• Analyze campaign performance, providing regular reports and actionable insights to stakeholders.
• Manage budgets and ensure campaigns achieve ROI and KPIs.
• Collaborate with creative and content teams to develop compelling ad copy and visuals.
• Handle multiple client campaigns simultaneously, ensuring high-quality delivery within deadlines.
• Stay updated on digital ad trends, platform policies, and emerging technologies.

Qualifications

• Required Skills: Strong expertise in Google Ads platform (Search, Shopping, etc.) and social media ad platforms like Meta Ads Manager
• Proficient in campaign performance analysis using tools like Google and Facebook Ads Manager, etc.
• Ability to multitask and effectively manage time in a fast-paced agency environment.
• Strong written and verbal communication skills for client reporting and collaboration.
• Analytical thinking and problem-solving abilities to optimize campaign performance.

• Qualifications: 2+ years of experience in SEM and social media ad campaign management.
• Certification in Google Ads and/or Meta Ads Manager is a plus.
• Experience managing multiple campaigns across various industries is highly valued.

Details

• Job Type: Full-time
• Schedule: Monday to Friday
• Work Location: In person