P.R. & Marketing Executive / Assistant

Bluebell Singapore Pte Ltd; Singapore; On-site; SGD 20,000 - 60,000; Full time

Job summary

Bluebell Singapore Pte Ltd is looking for a proactive and detail-oriented P.R. & Marketing Executive to enhance our high-end fashion, beauty, and F&B retail brands. The candidate will assist in executing marketing strategies, managing PR efforts, and fostering customer engagement, all while ensuring alignment with brand objectives. Ideal candidates should possess a diploma or degree in related fields, along with strong communication skills, digital marketing proficiency, and a keen understanding of luxury consumer trends.

Qualifications

• Prior experience in marketing or P.R. roles, preferably within the luxury fashion, beauty, or F&B retail sectors.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Strong knowledge of luxury consumer trends and brand positioning strategies.

Responsibilities

• Assist in the implementation of integrated marketing strategies aligned with overall brand objectives.
• Support the creation and dissemination of press releases, media kits, and other P.R. communications.
• Collaborate on the development of content for social media platforms, email campaigns, and digital advertising.
• Assist in planning and executing in-store events, product launches, and customer activations.
• Support customer loyalty programs and initiatives to enhance customer retention.

Skills

Excellent written and verbal communication skills

Analytical mindset

Proficiency in digital marketing tools

Strong knowledge of luxury consumer trends

Highly organized and detail-oriented

Education

Diploma or Degree in Marketing, Communications, Business, or related discipline

Tools

Meta Business Suite

Mailchimp

Google Analytics

Canva

Job description

Summary
We are seeking a proactive and detail-oriented P.R. & Marketing Executive to support the execution of integrated marketing and public relations strategies across our high-end fashion, beauty, and F&B retail brands. The ideal candidate is a dynamic communicator with a strong sense of brand aesthetics, P.R. acumen, and experience in both digital and traditional marketing platforms. This role offers an exciting opportunity to contribute to premium brand positioning, media outreach, campaign execution, and customer engagement initiatives.

1. Marketing Execution & Coordination

• Assist in the implementation of integrated marketing strategies aligned with overall brand objectives.

• Coordinate marketing calendars, campaign timelines, and promotional rollouts across various retail categories.

• Liaise with internal teams and vendors to ensure timely delivery of marketing materials and assets.

2. Public Relations & Media Management

• Support the creation and dissemination of press releases, media kits, and other P.R. communications.

• Build and maintain strong relationships with media contacts, influencers, and P.R. agencies.

• Monitor media coverage, prepare P.R. clippings, and compile ROI and coverage analysis reports.

3. Digital & Social Media Marketing

• Collaborate on the development of content for social media platforms, email campaigns, and digital advertising.

• Coordinate with influencers and content creators to execute digital campaigns and brand collaborations.

• Track engagement and performance metrics, providing insights to optimize future digital strategies.

4. Event & Activation Support

• Assist in planning and executing in-store events, product launches, and customer activations.

• Manage event logistics including venue setup, vendor coordination, and guest experience.

• Ensure all events align with brand image and marketing objectives.

5. Customer Engagement & Community Management

• Support customer loyalty programs and initiatives to enhance customer retention.

• Monitor online reviews and feedback across platforms, escalating key insights where necessary.

• Actively engage with the brand’s online community to nurture customer relationships and brand loyalty.

6. Market & Competitive Intelligence

• Conduct market research to track industry trends, consumer preferences, and competitive activity.

• Provide regular insights and strategic recommendations to maintain brand relevance and differentiation.

7. Administrative & Budgetary Support

• Assist in tracking marketing expenses and managing budget documentation.

• Maintain marketing records, vendor contracts, and media databases.

• Support reporting efforts on campaign KPIs and departmental performance.

Qualifications & Requirements

• Diploma or Degree in Marketing, Communications, Business, or related discipline.

• Prior experience in marketing or P.R. roles, preferably within the luxury fashion, beauty, or F&B retail sectors.

• Strong knowledge of luxury consumer trends and brand positioning strategies.

• Excellent written and verbal communication skills.

• Analytical mindset with the ability to interpret data and generate actionable insights.

• Proficiency in digital marketing tools (e.g., Meta Business Suite, Mailchimp, Google Analytics, Canva, etc.).

• Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.