Organic Growth Lead

IG Infotech; Singapore; Hybrid; SGD 120,000 - 180,000; Full time

Benefits offered by this job

Competitive salary

Hybrid working (2 days working from h​

Private medical and dental insurance…

Life insurance coverage

Disability income protection

Fitness b

Job summary

IG Group in Singapore seeks a hands-on SEO Lead to accelerate organic growth across APAC markets. You will own SEO strategy, AI search visibility, and the CMS migration, while collaborating with product, engineering, content and paid media to improve conversions.

You will lead a multi-skilled organic team, drive A/B testing, international SEO considerations, and measure impact against commercial goals, reporting to senior management.

Qualifications

• Significant experience leading SEO across technical, on-page and content.
• HHands-on with CMS migrations and migration projects.
• Strong analytical skills using GA4, Search Console, Looker Studio.

Responsibilities

• CMS migration ownership for headless CMS transition.
• Define AI search visibility strategy across AI Overviews and ChatGPT.
• Lead CRO and A/B testing roadmap to lift organic conversions.
• Define international SEO strategy including hreflang.
• Collaborate with product, engineering and paid media to close gaps.

Skills

SEO Leadership

APAC Market

AI SEO

CMS Migrations

A/B Testing

Analytics GA4

Cross-functional

Stakeholder Mgmt

Content Collaboration

Education

Business/Marketing Degree

Tools

GA4

Google Search Console

Looker Studio

Screaming Frog

Botify

Lumar

Storyblok

Job description

So, who are we?

IG Group is a FTSE 100 fintech operating across five continents, serving over 1.4m customers and handling billions of dollars in transactions - built on scale, trust, and proof. We didn't pivot to innovation; it's how we've always operated. What that means for the people who work here is real: genuinely complex problems to solve, the technology and resources to tackle them properly, and the kind of scope that's rare in established businesses.

The bar is high - bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next.

Join us at IG - the future gets built here.

Your Team:

APAC | Marketing | Reports to: Head of Customer Engagement & Retention

Your role in the Team's Success:

To accelerate organic growth across our APAC businesses, covering web, search SEO and ASO, and grow our reach among high-quality prospects who become valuable clients. As search shifts towards AI-generated answers, this hands-on team lead will own SEO and AI search visibility, lead the SEO workstream of our CMS migration, and drive A/B testing on web to turn organic traffic into client improving conversions across the funnel.

What you'll do:

• CMS migration: Act as SEO owner for the migration to our new headless CMS, defining requirements for templates, metadata, URL structures, localisation and structured data, and leading URL mapping, redirects, QA and post-launch monitoring to protect rankings and traffic.
• AI search: Define and lead our approach to visibility in AI Overviews, AI Mode, ChatGPT, Claude, Perplexity and other answer engines, working with marketing teams to close content gaps, and establish measurement for AI citations, share of voice and referral traffic.
• CRO and experimentation: Own the A/B testing roadmap using our CRO tool, running experiments on landing pages and key journeys to lift organic conversion rates and evidence the commercial value of the channel.
• SEO strategy: Define and lead the organic search strategy for each market across technical, on-page and off-page SEO, including international SEO (hreflang), in line with Google's and other search engines' quality guidelines.
• Own the ASO strategy with product and app teams, and partner with the Social lead to grow YouTube, social and news as acquisition channels establishing IG as an authority in the trading and investing space.
• Oversee delivery through an in-house and agency model, setting clear priorities based on business goals and the biggest opportunities.
• Lead, develop and motivate a multi-skilled organic team across markets.
• Build strong relationships with product, engineering, content, paid media, compliance and local market teams to embed SEO best practice, and work with paid media to close gaps between paid and organic.
• Own performance analysis, forecasting and reporting for all organic channels, linking activity to commercial outcomes and communicating progress to all levels, including senior management.

What You'll Need:

• Confident, driven leader who motivates and inspires
• Stakeholder influencer, challenger and problem solver
• Curious and experimental, with a genuine interest in how AI is reshaping search
• Strong prioritization and delegation skills
• Passionate about collaborating with other expert teams
• Significant experience leading SEO across technical, on-page and content (agency experience welcome)
• Hands-on experience delivering at least one large-scale CMS or platform migration while protecting organic performance
• Demonstrable understanding of AI search and generative engine optimization, with examples of initiatives you have led
• Hands-on experience running A/B tests and CRO programmes
• Proven people leadership, including managing teams and agencies across multiple markets
• Strong analytical skills using tools such as GA4, Google Search Console, Looker Studio and Screaming Frog, Botify or Lumar
• Desirable: Experience with Storyblok or another headless CMS
• Desirable: Experience with a CRO tool such as Optimizely
• Desirable: Experience in a newsroom or fast-paced publishing environment
• Desirable: Fluency in English plus an APAC language such as Mandarin or Japanese
• Degree in business, marketing or a related subject, or equivalent professional experience
• Excellent written and spoken English

The perks

It really is more than a job. We'll recognize your talent and make sure that you can still have a life - at work, and outside of it. Networks, committees, awards, sports and social clubs, mentorships, volunteering opportunities, extra time off... the list goes on

• Competitive salary
• Flexible and hybrid working (2 days working from home)
• Private medical and dental insurance for employees and eligible dependants
• Life insurance coverage
• Disability income protection
• Fitness b