Online Marketing Specialist, Regional Brand & Growth Marketing (Entry Level)

Shopee; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading e-commerce platform in Singapore is seeking a candidate to assist in designing and managing online marketing campaigns. The role requires strong analytical skills, proficiency in Excel, and an interest in digital marketing platforms. Successful candidates will collaborate with local and regional teams to optimize marketing strategies, ensuring effective tracking and performance analysis.

Qualifications

• Strong analytical skills and proficiency in Excel.
• Interest or basic knowledge in digital marketing platforms.
• Prior internship or project experience in online marketing is a plus.

Responsibilities

• Assist in designing and managing online marketing campaigns.
• Track and analyze campaign performance for improvements.
• Collaborate with teams for full-funnel marketing.

Skills

Strong analytical skills

Proficiency in Excel

Interest in digital marketing platforms

Good teamwork and stakeholder management skills

Self-motivated

Education

Bachelor’s degree in business, marketing, analytics or relevant fields

Job description

About The Team

Our Online Marketing team at Shopee and Monee drives growth through impactful digital campaigns and data-driven insights. We cover Account Management, Partnerships, and Strategy & Planning, working closely with local and regional teams to deliver full-funnel marketing initiatives.

Note: Your final placement will be dependent on your knowledge, skills and experience after the team’s evaluation.

Job Description

• Assist in designing, planning, and managing online marketing campaigns across various digital platforms
• Track and analyse campaign performance to identify areas for improvement and recommend data-driven optimisations
• Work closely with local and regional marketing teams to deliver full-funnel marketing campaigns
• Collaborate with analytics teams to understand campaign measurement, tracking, and attribution
• Explore new ways of engaging customers through testing and refining marketing initiatives
• Maintain strong working relationships with a wide range of media partners, aligning on deliverables, testing plans, and innovation initiatives
• Own the Online Marketing strategy and budget for the assigned market, and work directly with the local country leads, marketing lead and Business Intelligence Lead
• Stay updated on the latest digital marketing trends and practices

Requirements

• Bachelor’s degree in business, marketing, analytics, or other relevant quantitative fields
• Strong analytical skills and proficiency in Excel
• Interest or basic knowledge in digital marketing platforms (Social, Google & TikTok etc.) and marketing strategies (user acquisition, brand awareness, etc)
• Ability to analyse data and communicate insights in a clear and structured manner
• Good teamwork and stakeholder management skills
• Self-motivated, detail-oriented, and able to handle multiple tasks in a dynamic environment
• Prior internship or project experience in online marketing is a plus