Omni-Channel Marketing Campaign Lead

SEPHORA; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Sephora is seeking an Assistant Manager, Integrated Marketing to plan and execute omnichannel campaigns across SEA and ANZ. You will collaborate with country marketing teams, Creative, Paid Media, Analytics, Digital, Retail, and PR to deliver cohesive activations across digital, retail, social, and events.

The role requires 4–6 years in integrated marketing, strong project management, and a passion for beauty.

Qualifications

• 4-6 years of integrated marketing or campaign management experience, preferably in retail or multi-brand environments.
• Proven experience managing complex, multi-channel campaigns across multiple markets simultaneously.
• Exceptional project management skills, able to lead multiple workstreams, manage timelines, and drive alignment across cross-functional teams.
• Strong communication and stakeholder management, adept at navigating matrixed organizations at local, regional, and global levels.
• High accountability, resilience, and emotional maturity.
• Highly organized, proactive, and skilled at process development in ambiguous situations.
• Ability to operate effectively in high-complexity and ambiguous environments.
• Experience across SEA markets; knowledge of ANZ is a significant plus.
• Passion for beauty, thrive in dynamic, highly matrixed fast paced environment preferred

Responsibilities

• Lead the strategic and creative ideation and development of omni-channel marketing campaigns activations across SEA ANZ.
• Develop integrated campaign frameworks that ensure a clear and consistent consumer journey across digital, retail, social, and PR.
• Translate regional campaign strategy into detailed marketing activation plans, adapting direction for local contexts while maintaining overall campaign integrity.
• Maintain and manage the marketing calendar to optimize activations to sales plan, ensuring alignment with strategic campaign priorities.
• Deliver timely and aligned toolkits and post-mortems for priority campaigns.
• Champion the voice of the customer and Sephora brand codes across all campaign executions.

Skills

Integrated marketing

Campaign management

Project management

Stakeholder management

Multichannel campaigns

Creative ideation

Job description

Sephora is seeking an Assistant Manager, Integrated Marketing to plan and execute omnichannel campaigns across SEA and ANZ. You will collaborate with country marketing teams, Creative, Paid Media, Analytics, Digital, Retail, and PR to deliver cohesive activations across digital, retail, social, and events.

The role requires 4–6 years in integrated marketing, strong project management, and a passion for beauty.