New Business Development Manager - Small and Medium Business

Responsibilities

Our SMB New Business Development Team is responsible for prospecting, qualifying, pitching and closing high potential advertisers and marketing agencies for the TikTok Ads Platform. You will consult with decision makers to help them incorporate TikTok Ads into their marketing strategies, collaborate closely with internal stakeholders to develop best practices for client acquisition and sales, while building and managing a pipeline of opportunities, establishing new client relationships, focusing on revenue and bottom line business impact. Success in this position requires a passion for sales, supporting businesses, generating new business, and the ability to thrive in a fast-paced, team-focused environment.

Responsibilities:

1. Partner with stakeholders to conduct thorough market research to identify new business opportunities and industry trends.
2. Prospect, qualify, pitch and close new business opportunities for the TikTok Ads Platform.
3. Collaborate with cross functional teams on lead-generation initiatives.
4. Consistently meet and exceed quantitative and qualitative acquisition sales targets, while delivering a best-in-class experience to clients.
5. Build and manage a pipeline of business.
6. Consult with decision makers and align TikTok Ads strategies with identified marketing and business objectives.
7. Generate sales pipeline through outbound prospecting efforts via phone, email, and 3rd party tooling.
8. Onboard new clients onto the TikTok Ads Platform and set them up for long-term success.
9. Work with customers not yet on the TikTok platform with the aim of leading the full sales cycle; from prospecting to closing a deal, managing the customer in the first few months before fast-tracking to AM.
10. Work cross-functionally with marketing teams and in-country teams to determine key growth industries, and execute this strategy.

Qualifications

Minimum Qualifications

• Bachelor’s degree with minimum 5 years of relevant work experience in sales and/or business development.
• Proficient with sales prospecting tactics and technologies.
• Results-oriented with a strong drive for achieving goals.
• Able to identify & engage main stakeholders and key decision makers.

Preferred Qualifications

• Deep understanding of Small and Medium Business industry is a plus.
• Experience in pipeline building through prospecting and reaching out to new customers.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an 'Always Day 1' mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.