Mobile Game Marketing Manager

ONEMT PTE LTD; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

An innovative game company in Singapore is seeking a Mobile Game Marketing Manager to drive marketing strategies and player engagement. The successful candidate will lead cross-channel marketing initiatives and collaborate closely with various teams to enhance brand presence and user acquisition. A Bachelor’s degree in Business or Marketing and a solid background in mobile gaming marketing are essential for this role.

Benefits

Competitive compensation

Comprehensive benefits

Opportunities for professional growth

Qualifications

• Proven experience in mobile game marketing and campaign execution.
• Strong understanding of advertising on platforms like Google, Meta, and TikTok.
• Excellent communication and interpersonal skills.

Responsibilities

• Lead marketing initiatives to achieve growth and brand awareness.
• Collaborate with teams to develop campaigns and optimize performance.
• Track industry trends and advise on advertising strategies.

Skills

Analytical skills

Project management

Communication skills

Collaboration

Education

Bachelor’s degree in Business, Marketing, or related field

Job description

Are you passionate about driving the growth of a game through innovative marketing strategies and enhancing player engagement? Do you excel at developing data-driven marketing plans and collaborating with cross-functional teams to create standout content? Are you eager to take on the challenge of shaping the future of mobile gaming? If so, join our innovative team at OneMT as a Mobile Game Marketing Manager!

Job Responsibilities:

• Lead the planning, execution, and management of marketing initiatives across multiple channels to achieve growth targets and promote brand awareness.

• Collaborate with various departments to develop marketing campaigns, delivery plans, and incorporating marketing mix planning to enhance MROI.

• Leveraging programmatic advertising, influencer strategy, public relations, and other marketing channels to drive user acquisition and brand awareness.

• Utilise analytics tools to continuously measure and optimise performance of marketing campaigns. Implement event tracking and leverage MarTech and AdTech platforms to improve ROI.

• Drive organic growth through ASO, SEO, branding strategies, and partnerships.

• Build and maintain relationships with key partners.

• Understanding of the compliance requirements for data privacy and optimisation strategies for major advertising platforms.

• Collaborate with internal teams and external agencies on ad creatives, including video shoot, graphic design, website design, etc.

• Manage the creation and creatives for websites and landing pages with utilisation of SEO best practices.

• Track industry trends and competitors’ advertising strategies and provide targeted suggestions and solutions for our campaigns.

• Execute community building effort and live-ops in collaboration with Product.

Job Requirements:

• Bachelor’s degree in Business, Marketing, Computer Science, or related field / experience.

• Proven experience in marketing for mobile games, with a track record of successful brand and advertising campaign execution, partners management, social media management, and user acquisition.

• Strong understanding of mobile game marketing and advertising on advertising platforms such as Google, Meta, and Tik Tok.

• Strong analytical skills, with proficiency in market research, data analysis, and performance tracking to inform marketing strategy and decision-making.

• Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and adapt to changing priorities in a fast-paced environment.

• Exceptional communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.

• Passion for gaming and deep understanding of player psychology, motivations, and cultural preferences.

If you're passionate about leading the charge in the ever-evolving landscape of mobile gaming, driving innovation, and crafting experiences that captivate players worldwide, we want you on our team. Join us at OneMT and be part of our exciting journey in crafting groundbreaking mobile games!

OneMT is an equal opportunity employer and values diversity in the workplace. We offer competitive compensation, comprehensive benefits, and opportunities for professional growth and development. Join us and let's build something amazing together!