Mid Senior Social Content Creator

HOGARTH WORLDWIDE PTE LIMITED; Singapore; On-site; SGD 52,000 - 86,000; Full time

Job summary

WPP Production in Singapore is seeking a hands-on Social Creator to conceptualise and produce evergreen and reactive content across ASEAN markets. You’ll script, shoot, direct and edit for TikTok, Reels, and YouTube Shorts, collaborating with in-market teams and using AI tools to scale output.

You’ll bring a strong portfolio of short-form video, native creator tool fluency on Instagram and TikTok, and a passion for trend adaptation and multi-platform storytelling.

Qualifications

• 4+ years as a hands-on social creator.
• Strong short-form video portfolio (TikTok, Reels, Shorts).
• Fluent with native creator tools on major platforms.
• Able to adapt content for ASEAN markets.

Responsibilities

• Ideate, script, shoot, direct and edit social content.
• Produce end-to-end content focused on TikTok, Reels, and Shorts.
• Collaborate with in-market teams across Singapore and Australia.
• Partner with strategists to briefs for creators.
• Explore AI-powered efficiencies with WPP Open.

Skills

Hands-on creator

Self-shoot

Self-edit

Short-form video

TikTok

Reels

Instagram

YouTube Shorts

AI workflows

Team collaboration

Tools

Premiere Pro

CapCut

Adobe Creative Suite

Job description

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.com.

About the role

You’ll conceptualise and produce both planned and reactive content for the account — the work is in English language, then adapted for use across ASEAN markets. You'll take content end to end, from agile lo-fi production to content capture on dedicated shoot days, and you'll help bring strategy and creative to life for the brand and for new business pitches. This is always-on work, not campaign-by-campaign, so you'll be building a consistent, high-performing presence rather than one-off bursts.

What you'll do

• Ideate: Generate compelling, social-first, platform-native, on-brand content ideas — in English language, built to adapt across ASEAN markets — that deliver brand and campaign objectives.
• Hack trends: Monitor social channels in real time to spot breaking trends, viral audio, and cultural moments, translating them into rapid creative.
• Produce end-to-end: Script, shoot, direct, and edit high-quality, lo‑fi content — heavy focus on TikTok, Reels, and YouTube Shorts — using Premiere Pro, CapCut, and native platform tools. You can self‑shoot and self‑edit.
• Design: Build static and motion assets in Adobe Creative Suite to support always‑on and organic programs.
• Capture live: Attend brand events, product launches, and activations to capture real‑time content on‑site, collaborating with talent, ambassadors, and fans — point‑and‑shoot, on the ground, in the moment.
• Brief creators: Partner with social strategists on highly collaborative creator briefs, so external partners produce content that feels authentic and high‑performing.
• Work as a team: Collaborate across Singapore, Australia, and in‑market colleagues; report to the in‑market Social Creative Lead, with a dotted line into the Australia‑based account Creative Lead.
• Work with AI: Use WPP Open (our proprietary AI platform) to drive efficiencies, automate repetitive production tasks, and experiment with scale and personalisation.

What you’ll bring

• 4+ years as a hands‑on social creator, able to self‑shoot and self‑edit.
• A strong short‑form video portfolio across TikTok, Reels, and Shorts.
• Deep familiarity with native creator tools across major platforms, with a strong focus on Instagram and TikTok.
• An understanding of how to adapt content styles and formats so they perform best on different channels — including across ASEAN markets.
• Experience on always‑on social — this is ongoing content work, not campaign‑only.
• A passion for staying current with platform updates, algorithm shifts, and emerging trends.
• Appetite to experiment with new formats — repeatable formats, episodic content, clipping strategies, and engagement techniques.
• A collaborative mindset, ready to pitch ideas in client presentations and internal workshops.
• A portfolio, active social accounts, or professional track record that shows what you can do.
• Excellent written and verbal communication across content formats.
• The ability to work independently while being a genuine team playe

Why work here:

At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world‑class talent, cutting‑edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next‑generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Data

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