Mid-Market and Regional Territories Senior Marketing Specialist, France

Salesforce, Inc..; Singapore; Hybrid; SGD 70,000 - 90,000; Full time

Job summary

A leading technology company is seeking an Experienced Marketing Specialist in Singapore. The role involves developing and executing marketing strategies for Mid-Markets and regional segments in France. Candidates should have over 5 years of B2B marketing experience in tech or SaaS, be fluent in French and English, and have strong project management skills. Competitive salary and opportunities for travel included.

Qualifications

• 5+ years of experience in B2B marketing, preferably in tech or SaaS.
• Proven track record in segmentation or field marketing.
• Deep knowledge of the French business landscape.

Responsibilities

• Own and evolve the marketing plan for the Mid-Market and regional segments.
• Design and execute demand generation campaigns.
• Track and report campaign performance and ROI.

Skills

B2B marketing experience

Field marketing experience

Project management skills

Fluent in French and English

Tools

Marketing automation

CRM tools

Job description

Overview

As Experienced Marketing Specialist, you will be responsible for developing and executing the go-to-market strategy for the Mid-Market and French Regional Territories, working in close alignment with Sales, Partners, Product, and Global Marketing teams. Your mission: fuel marketing growth, generate high-quality marketing driven pipeline, and increase brand relevance in Paris for Mid-Markets as well as outside of Paris - in regional territories all across France.

Primary Responsibilities

• Own and evolve the marketing plan for the Mid-Market and regional segments, aligned with business priorities and growth targets.
• Act as a strategic and confident marketing partner to senior sales leaders, bringing strong business acumen to influence our go-to-market strategy and challenge assumptions when needed.
• Design and execute demand generation campaigns to accelerate acquisition and conversion across target accounts and big bets for Mid-Markets and regions.
• Build localised marketing programs that resonate with regional economic ecosystems (especially Lille, Nantes, Lyon, Bordeaux and Marseille)
• Adapt core messaging to the mid-market segment and also to the audience in regions, using local customer stories, vertical insights, and regional proof points.
• Partner with regional sales leaders to support field events, brand content, digital marketing, account-based marketing (ABM) and campaign execution.
• Co-create joint marketing initiatives with local system integrators, ISVs, and channel partners.
• Track and report campaign performance, Marketing driven pipeline contribution, and ROI
• Optimise Marketing Plan in accordance with insights provided by data, analytics and feedback from senior leadership team
• Willing to travel regularly to key French regions to physically operate and deliver against the Marketing Plan while staying connected to local markets and teams.

Qualifications

• Experienced - 5+ years of B2B marketing experience, preferably in tech or SaaS.
• Strong Marketer - Proven track record of successful field marketing or segment marketing experience, ideally with a regional or mid-market focus.
• Grounded in the Regions beyond Paris - Deep knowledge of the French business landscape, including key economic hubs outside of Paris
• Independent, self-motivated, and Team Spirited - Excellent project management and cross-functional collaboration skills.
• Analytical Expert - Data-driven mindset with hands-on experience in marketing automation, CRM, and performance tracking tools.
• Collaborative and creative - Comfortable working in a matrix environment, with both strategic and operational responsibilities.
• Bilingual: Fluent in French and English
• Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.).