Meta Ads Expert (Facebook & Instagram Advertising Specialist)

DJV Infrastructure Private Limited; Singapore; On-site; SGD 45,000 - 70,000; Full time

Job summary

A leading company specializing in infrastructure is looking for a Meta Ads Expert to lead performance marketing campaigns across Facebook and Instagram. This full-time role involves managing advertising strategies, optimizing performance, and ensuring compliance with Meta's advertising policies. The ideal candidate will possess a strong background in digital advertising and proven skills in campaign analysis and reporting.

Responsibilities

• Plan, build, and execute marketing campaigns across Facebook, Instagram, and Meta Audience Network.
• Monitor and analyze campaign performance to ensure KPIs are met.
• Conduct A/B testing to optimize performance.

Skills

CPA

Keyword Research

Campaign Analysis

Performance Reporting

Digital Advertising

Budget Management

Google Analytics

Excel

Google Sheets

Google Tag Manager

Communication Skills

Performance Marketing

Google Ads

Meta Ads

Facebook Ads

Instagram Ads

Ecommerce

ROAS

LTV Metrics

Audience Targeting

Competitor Benchmarking

AB Testing

Industry Trends

Google Ads Manager

Meta Ads Manager

Attribution Modelling

Conversion Rate Optimization

Funnel Analysis

ProblemSolving

CPC

Data Analysis

Graphic Design

Video Editing

Audience Research

Ad Copywriting

Meta Business Manager

Pixel

Custom Audiences

Shopify platform

UTM tracking

Search Arbitrage

Third-party Tracking Tools

Problemsolving Skills

Job description

Meta Ads Expert (Facebook & Instagram Advertising Specialist)

Key Responsibilities:

• Plan, build, and execute performance marketing campaigns across Facebook, Instagram, and Meta Audience Network.
• Monitor and analyze campaign performance to ensure KPIs are met (ROAS, CTR, CPA, CPL, etc.).
• Conduct A/B testing on creatives, copy, targeting, and placements to optimize performance.
• Develop and refine custom and lookalike audiences to increase campaign efficiency.
• Set up and manage pixel tracking, events, and conversion APIs.
• Collaborate with creative and content teams to develop high-converting ad creatives and copy.
• Provide detailed performance reports, insights, and optimization recommendations.
• Stay updated with Meta's advertising policies, updates, and best practices.

Job Details:

• Type: Full-time
• Schedule: Day shift
• Work Location: In person

Recruiter: DJV Infrastructure Private Limited

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Skills & Keywords: CPA, Keyword Research, Campaign Analysis, Performance Reporting, Digital Advertising, Budget Management, Google Analytics, Excel, Google Sheets, Google Tag Manager, Communication Skills, Performance Marketing, Google Ads, Meta Ads, Facebook Ads, Instagram Ads, Ecommerce, ROAS, LTV Metrics, Audience Targeting, Competitor Benchmarking, AB Testing, Industry Trends, Google Ads Manager, Meta Ads Manager, Attribution Modelling, Conversion Rate Optimization, Funnel Analysis, ProblemSolving, CPC, Data Analysis, Graphic Design, Video Editing, Audience Research, Ad Copywriting, Meta Business Manager, Pixel, Custom Audiences, Shopify platform, UTM tracking, Search Arbitrage, Third-party Tracking Tools, Problemsolving Skills.