Medical Marketing Manager

DKSH Group; Singapore; On-site; SGD 75,000 - 100,000; Full time

Job summary

A global marketing firm in Singapore seeks a Medical Marketing Manager to manage marketing plans and budgets. The role includes driving product awareness through medical conferences and clinics, overseeing promotion activities, and preparing analytical reports. The ideal candidate will have 5-8 years of experience in marketing with a relevant degree, and fluency in English is mandatory.

Qualifications

• 5-8 years of experience in a similar role.
• Demonstrated knowledge of company products/services.
• Ability to manage budgets and resources effectively.

Responsibilities

• Manage marketing plans and annual budgets.
• Drive product communication activities and promotions.
• Ensure brand equity through symposiums and clinics.
• Lead promotional activation and marketing reports.

Skills

Knowledge of industry

Marketing principles

Research and analytical skills

Fluency in English

Education

Degree in Marketing/Economics/Business Administration

Job description

Title: Medical Marketing Manager

Location: Jalan Buroh, SG, SG

Global Business Unit: CG

Job Function: Sales

Requisition Number: 190879

Description:

Job Summary

Manage the implementation of marketing plans, develop annual budgets, evaluate market trends, manage product communication/promotion activation and reporting to achieve business objectives

General Responsibilities

• Manage and support Brand equity top of the mind awareness through regional/global symposium.
• Ensuring that the team’s activities build healthcare professionals’ top of the mind awareness for the product range through engagements in the clinics.
• Maintain or improve the Product Brand’s market share position.
• Ensure the field team’s monthly Salesforce Effectiveness through coaching and planning.
• Guide and assist Approved Emails content creation with designated team lead for monthly usage.
• Ensure A&P forecast accuracy of spend vs budget.
• Manage RTF stock shelf life accuracy and disposable teats to minimize overall stock write-off
• Drive Point of market entry (POME) initiatives to maintain/improve brand awareness and new user acquisition.
• Lead and manage Brand presence in all medical conferences.
• Ensure that the team hits the intended target of unique and complete leads from non-covered products for CRM.
• Manage departmental operating budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable
• Manage promotion activation and allocate resources to ensure effective execution of advertising and promotion activities
• Manage product communication activities, launches, exhibitions, media relations activities, etc. to drive awareness of products/services
• Prepare marketing reports/updates/analysis for management presentation and decision-making
• Lead and plan the Return to forecast (RTF) inventory.

Leadership Responsibilities

• Manage and oversee team’s delivery of team/function goals to drive execution against goals set
• Drive and manage learning and development of team in the area of Marketing and DKSH behavior to achieve team/function goals

Skills and Experience

• Demonstrate sound knowledge and understanding of the business and industry
• Demonstrate sound knowledge in the company's products/services and application of marketing principles/practices
• Demonstrate advanced research and analytical skills
• Demonstrate fluency in English (both written and spoken)
• Minimum five to eight years’ experience in a similar role
• Degree or professional qualification in Marketing/Economics/Business Administration or a related discipline