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WESTRAMA MANAGEMENT (S) PTE. LTD. is seeking an experienced commercial leader to drive strategic growth across public and private hospital channels in Singapore.
You will lead end-to-end tender processes, negotiate multi-year supply agreements, and develop comprehensive account plans to exceed revenue targets. You will also manage hospital formulary listings, engage with KOLs and medical societies, and collaborate with Regulatory, PV, and R&D teams to ensure compliant, data-driven commercial
Strategic Commercial Growth, Key Account Management & Institutional Tenders
Spearhead end-to-end commercial strategy, business development, and P&L revenue delivery specialty pharmaceutical products, generics, biosimilars, and APIs across public healthcare clusters (SingHealth, NHG, NUHS), private hospital groups, and specialist medical centers.
Lead the preparation, pricing architecture, and negotiation of high-value national tenders (including ALPS and private group purchasing tenders), multi-year supply agreements, and B2B distribution contracts.
Develop and execute comprehensive Strategic Account Plans, identifying therapeutic portfolio gaps, market access barriers, and long-term volume growth opportunities to exceed annual revenue and margin targets.
Leverage advanced pharmaceutical education to conduct high-level, evidence-based scientific detailing and clinical presentations to Specialist Physicians, Hospital Heads of Department, Chief Pharmacists, and Pharmacy & Therapeutics (P&T) Committees.
Drive new product introductions (NPI) and hospital formulary Enlistment/Drug Listing dossiers by presenting robust clinical trial data, bioavailability/bioequivalence (BA/BE) profiles, pharmacokinetics, and Health Technology Assessment (HTA) / pharmacoeconomic value propositions (aligned with ACE - Agency for Care Effectiveness evaluation frameworks).
Build and sustain peer-level scientific and commercial partnerships with key medical societies, clinical researchers, and Key Opinion Leaders (KOLs), organizing Continuing Medical Education (CME) symposia and product advisory boards.
Partner closely with third-party logistics providers (3PLs), wholesalers, and institutional pharmacies to optimize channel inventory, consignment stock levels, and cold-chain distribution performance under Good Distribution Practice (GDP) guidelines.
Lead rolling 12-to-24-month commercial demand forecasting (S&OP) in collaboration with Manufacturing, Supply Chain, and Regulatory Affairs teams to prevent stock-outs on critical tender items and minimize product expiry write-offs.
Analyze pharmaceutical market intelligence (e.g., IQVIA data, prescription trends, competitor therapeutic launches, and generic/biosimilar erosion) to refine pricing, discounting, and market defense strategies.
Ensure all sales, marketing, and promotional activities strictly adhere to the SAPI Code of Conduct , Health Products Act (HSA) regulations on therapeutic product advertisements, and corporate anti-bribery/ethics policies.
Review and validate technical promotional literature, product monographs, and tender specifications in collaboration with Medical Affairs and Regulatory teams to ensure scientific accuracy.
Act as the front-line commercial liaison for Pharmacovigilance (PV) and product quality governance-promptly escalating any reported Adverse Drug Reactions (ADRs), product quality complaints, or field safety notices to the Quality Assurance and Regulatory teams.
Provide commercial mentorship, technical product coaching, and field accompaniment to junior medical sales representatives and product specialists to elevate scientific selling standards across the team.
Collaborate cross-functionally with Regulatory Affairs, Quality Assurance, and R&D teams to align pipeline product registrations with upcoming institutional tender cycles and market demand.
Educational Qualifications (Mandatory Technical Requirement): Bachelor's Degree, Master's Degree, or Doctorate in Pharmacy (B.Pharm / M.Pharm / Pharm.D), Pharmaceutical Sciences, Pharmacology, Pharmaceutical Chemistry , or a directly related pharmaceutical discipline from a recognized university. (A formal pharmaceutical background is strictly required to interpret complex pharmacokinetic/clinical data, address P&T committee inquiries, and manage technical API/formulation discussions with hospital pharmacists and specialists).
Industry Experience: Minimum of 6 years of progressive experience in pharmaceutical sales, key account management, institutional tender management, or B2B pharmaceutical business development within a regulated healthcare market.
Commercial & Technical Competencies:Proven track record of winning public/private hospital tenders, securing P&T formulary inclusions, and managing multi-million-dollar pharmaceutical portfolios.Strong scientific command of pharmacology, drug mechanisms of action (MoA), bioequivalence, stability profiles, and pharma co economics to engage specialists and institutional buyers effectively.Deep familiarity with Singapore's healthcare ecosystem, HS