Media Planning Executive

EssenceMediaCom; Singapore; On-site; USD 40,000 - 80,000; Full time

Job summary

Join a forward-thinking team dedicated to innovative media strategies that enhance brand recognition and customer loyalty. As a Media Planning Executive, you'll analyze data and develop creative approaches to marketing campaigns, ensuring they effectively reach target audiences. This role offers the opportunity to work with top-tier media experts, contributing to impactful campaigns in a collaborative environment. With a focus on personal and professional growth, you’ll thrive in a workplace that values your contributions and fosters your career development. Embrace the chance to be part of a dynamic team that is shaping the future of media.

Benefits

Career Development Opportunities

Engaging Work Environment

Collaborative Team Culture

Qualifications

• Minimum 1 year experience in digital media, advertising, or marketing.
• Experience with media research tools and Google Suite proficiency.

Responsibilities

• Conduct audience research and manage creative specifications.
• Track campaign performance and contribute to media plans.

Skills

Digital Media Experience

Creative Thinking

Problem-Solving Skills

Organizational Skills

Communication Skills

Attention to Detail

Curiosity and Eagerness to Learn

Tools

Google Suite

Comscore

GWI

TGI

YouGov

Keyword Planner

PowerPoint

Excel

Job description

About Media Futures Group:

The Media Futures Group (MFG) is a bespoke team within GroupM that delivers on our commitment to Google for a more strategic, creative, and integrated media approach established to drive better business results.

The MFG team comprises best-in-class digital, offline, and integrated media experts working together to enhance media’s contribution to Google’s business. MFG is powered by Essence, MediaCom, and other parts of GroupM worldwide. The team operates seamlessly across strategy, planning, investment, creative, business sciences, analytics, data, and technology. The members of MFG are world-class professionals committed to setting new standards in the media industry.

MFG is dedicated to the growth of our people, aiming to unleash Google’s business potential. We focus on whole-person wellbeing, values, behaviors aligned with our mission, and providing tools and systems to support your career development. This is a team empowered by limitless possibilities.

Overview of the job

Media Planning Executives analyze data, think creatively, and develop innovative strategies to ensure marketing campaigns reach the right target audiences effectively. They devise, propose, or recommend media strategies to attract and retain customers, increase brand recognition, and foster customer satisfaction and loyalty.

Key Responsibilities:

• Conduct audience research using syndicated and first-party data sources
• Manage creative specifications
• Support the creation of tactical plan presentations and media plans
• Oversee campaign launches using the “Launch Tracker”
• Ensure quality assurance of media plan setups by activation team members
• Draft and collate commentary on media performance, conducting initial reviews
• Adhere to team standards for reporting templates and delivery
• Track campaign performance and targets across channels monthly, flagging intervention needs
• Contribute ideas for campaign experiments and prioritize team suggestions
• Contribute content to campaign wrap-up presentations based on performance analysis

Candidate Profile:

• Minimum 1 year experience in digital media, advertising, or marketing
• Working knowledge of search, social, display, video, and/or programmatic media buying
• Experience with media research tools (e.g., Comscore, GWI, TGI, YouGov, Keyword Planner)
• Proficiency with Google Suite – Slides, Sheets, Docs, Lookerstudio
• Strong organizational skills with the ability to prioritize and multitask
• Proven problem-solving skills and creative thinking
• Ability to work independently and collaboratively
• Detail-oriented, responsive, deadline-driven, with strong reasoning skills
• Experience handling large datasets and creating visualizations to address analytical questions

Minimum Qualities:

• Team player with strong communication skills
• Enthusiastic and proactive attitude
• Curiosity and eagerness to learn
• Attention to detail
• Ability to meet deadlines and manage multiple projects
• Good organizational skills
• Knowledge of PowerPoint and Excel
• Interest and understanding of the media industry

What We Offer:

The MFG team comprises top-tier data and media experts worldwide. We value genuine, results-focused, daring, and insightful individuals. As part of MFG, you will enjoy a workplace that invests in your career, cares for you, and fosters a fun and engaging environment. We believe in creating a space where you can be yourself and produce exceptional work.

About EssenceMediacom:

We discover the breakthroughs brands need to succeed—through data, technology, diverse capabilities, testing at scale, and continuous evolution.