Marketing Strategist

NUS Multi-Purpose Co-operative Society Ltd; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

NUS Co-op recherche un Marketing Strategist pour renforcer sa présence en ligne. Le candidat sera chargé de développer des stratégies de marque, de gérer les réseaux sociaux et de collaborer avec des étudiants pour des activités marketing. Ce rôle est essentiel pour l'engagement digital avec les étudiants et partenaires.

Qualifications

• Passion pour le branding et l'engagement numérique.
• Compétences solides en communication avec une approche proactive.
• Expérience en gestion des médias sociaux et création de contenu.

Responsibilities

• Développer et mettre en œuvre des stratégies de marketing.
• Gérer les campagnes sur les médias sociaux.
• Créer et éditer du contenu pour des publications et des histoires.

Skills

Brand Development

Social Media Management

Content Creation

Communication

Photography/Videography

Design Tools

Education

Bachelor’s Degree

Tools

Canva

CapCut

Job description

JOB DESCRIPTION

NUS Co-op is retail store with a few outlets located in the National University of Singapore. Our business includes university apparel/souvenirs, books, stationery, sundries, gifts, personal protective equipment, medical products, computers, IT accessories and IT repair services.

Job Purpose

We are seeking a Marketing Strategistto join our team. This role is integral in strengthening NUS Co-op’s brand presence across our digital platforms. The candidate will lead our content and social media efforts, connects meaningfully with our students, customers and suitable collaborators.

Key Responsibilities

· Brand Development & Strategy:Develop and implement marketing strategies that enhance brand visibility and positioning while ensuring consistent brand messaging across all platforms (Website, Instagram, Tiktok & LinkedIn)

· Social Media Management: Plan campaigns tailored to each platform on a content calendar while tracking and reporting on performance metrics to assess effectiveness.

· Content Creation: Capture and edit photos & videos which are used to create social media posts, stories, and reels aligned with our brand voice.

· Student Engagement: Plan, execute programmes and engage a team of students to work towards supporting our marketing activities and participation in various student activities. Examples organizing design competition, pop-up stores etc.

What We’re Looking For

· A passion for branding and digital engagement

· Strong communication skills with a proactive approach to work with interns/students to craft content and create stories.

· Experience with managing social media platforms (e.g., Instagram, blogpost, LinkedIn etc), photography/videography, and design tools (e.g., Canva, CapCut)

· Ability to manage the entire content creation process, from ideas to implementation

· Familiarity with social media best practices and emerging trends

REQUIREMENTS:
• Bachelor’s Degree

• Strong command of written and spoken English

• Creative and Excellent communication skills for collaborating with NUS

student influencers, NUS departments/schools and suppliers.

___________________________________________________________

- Workplace at NUS Kent Ridge Campus

- 5-day work week, 8.30 am to 6 pm

- Monthly salary will be commensurate with qualifications and experience

- Please indicate expected monthly salary