Marketing Strategist

THE UNIQUE PRIME CONSULTANT PTE. LTD.; Singapore; On-site; SGD 50,000 - 80,000; Full time

Job summary

A consulting firm in Singapore is seeking a Marketing Manager to develop and execute comprehensive marketing strategies that promote the company's services. Responsibilities include managing digital marketing initiatives and analyzing market trends. Experience in driving sustainable growth through targeted marketing efforts is essential.

Qualifications

• Experience in developing and executing marketing strategies.
• Strong analysis skills to monitor market trends.
• Proficient in digital marketing initiatives, including SEO and social media.

Responsibilities

• Develop and execute comprehensive marketing strategies.
• Monitor and analyze market trends.
• Manage digital marketing initiatives.

Job description

Key Responsibilities

• Develop and execute comprehensive marketing strategies and plans to promote the company’s services, driving sustainable business growth.
• Monitor and analyze market trends, positioning the company as a trusted advisor through brand-building, thought leadership, and targeted content marketing.
• Conduct in-depth market research to understand target client segments (e.g., high-net-worth individuals, entrepreneurs, professionals, retirees) and identify strategic growth opportunities.
• Manage digital marketing initiatives, including SEO, paid search campaigns (Google Ads), email marketing, and social media presence (LinkedIn, Facebook, YouTube).
• Plan and execute educational webinars and workshops to promote our services to prospective customers and strengthen relationships with existing clients.
• Collaborate closely with financial advisors, compliance officers, bankers, and external vendors to ensure all marketing materials comply with regulatory standards and align with brand guidelines.
• Analyze campaign performance metrics (KPIs) to assess effectiveness, report insights, and continuously optimize marketing strategies to maximize lead generation and return on investment.
• Maintain and manage CRM systems to accurately track leads, nurture prospects, and support the sales pipeline efficiently.