Marketing Specialist – Scaffolding, Rebar & Civil Structures

Borr Drilling; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

A leading company specializing in scaffolding and construction services is seeking a Marketing Specialist. This role involves elevating the company's visibility through strategic marketing efforts, communication development, and proposal management in a competitive environment. Ideal candidates will have extensive marketing experience in the construction sector, strong writing skills, and a knack for technical subject matter.

Qualifications

• 5+ years of marketing experience, ideally in construction.
• Comfortable communicating with field crews.
• Strong writing and design skills.

Responsibilities

• Develop and execute marketing strategies for scaffolding and civil structure services.
• Create technical marketing content including case studies and project profiles.
• Manage RFQ/RFP responses with estimating and business development teams.

Skills

Communication

Writing

Design Skills

Attention to Detail

Tools

Adobe InDesign

Photoshop

Microsoft Office

Job description

At ELETEX ENGINEERING & TRADING PTE LTD, we specialize in the essential backbone of every major build scaffolding, rebar installation, and structural civil works. With a reputation built on safety, precision, and reliability, we partner with general contractors, developers, and engineering firms on some of the region’s most complex and high-impact infrastructure and industrial projects. We’re looking for a results-driven Marketing Specialist who understands the nuances of the construction world and can help us communicate the value of what we do to clients, partners, and the industry.

Position Overview

As our Marketing Specialist , you’ll lead branding, communications, and business development marketing efforts tailored to our niche in scaffolding, rebar, and structural civil services. Your job will be to elevate our visibility in a highly competitive market through strategic content, targeted campaigns, and strong proposal support.

Key Responsibilities

• Develop and execute marketing strategies specific to scaffolding, rebar, and civil structure services
• Create technical marketing content such as case studies, capability statements, and project profiles
• Manage RFQ/RFP responses in coordination with estimating and business development teams
• Maintain a database of project photography, certifications, safety metrics, and jobsite achievements
• Coordinate trade show participation and represent the company at key industry events
• Track lead generation, campaign performance, and client engagement metrics.

What We’re Looking For

• Someone with 5+ years of marketing experience, ideally in construction or the trades
• Comfortable talking with field crews and turning that into clear, sharp messaging
• Solid writing and design skills you know how to explain what we do without fluff
• Experience with Adobe InDesign, Photoshop, and Microsoft Office
• Strong attention to detail and ability to work with technical subject matter

Bonus Points

• You’ve worked with or marketed for a scaffolding, concrete, steel, or industrial service company
• Experience with construction bids, proposals, and RFPs
• Familiar with safety standards, certifications, and industry terms
• Comfortable shooting photos or short video clips on-site (PPE provided)