Marketing Specialist - North America

Borr Drilling; Singapore; On-site; SGD 45,000 - 70,000; Full time

Job summary

A leading company is seeking a Marketing Specialist to drive local initiatives across North America. The role focuses on campaign management and digital marketing strategies, with responsibilities including content creation, analytics, and event management. Ideal candidates will possess strong analytical skills and relevant experience in a professional services environment.

Benefits

Competitive salary

20 days annual leave plus public holidays

Contribution match for retirement account

Health, dental, and life insurance coverage from day one

Extensive perks programs

Qualifications

• 2-5 years of marketing and events experience in a professional services firm.
• Proven success in executing multi-channel marketing campaigns.
• Ability to work independently in a fast-paced environment.

Responsibilities

• Plan, implement, and optimize marketing campaigns across various channels.
• Develop and execute digital marketing strategies including social media and email marketing.
• Oversee CRM and marketing automation workflows for effective lead nurturing.

Skills

Analytical skills

Communication

Content marketing

Storytelling

Project management

Education

Bachelor’s degree in Marketing, Communications, Business

Tools

Salesforce

HubSpot

Job description

Synpulse is a global transformation partner elevating our clients in the financial sphere with tailor-made solutions, every step of the way!
We have offices worldwide and are a valued partner to many of the largest financial institutions. Synpulse provides end-to-end services to our clients from strategic planning to managed services. Our broad expertise in banking and insurance enables us to accompany our clients on their digital journeys and create sustainable added value for them.
Our people are our most important asset. Our formula for success over the years has been simple: create a high-impact, enabling culture where talented Synpulsians are encouraged to accomplish the goals they set for themselves.
Throughout your journey, you will be enabled by a strong network of Partners and Managers - highly skilled experts who will focus on fostering your talents and helping you shape your career.
Together, we shape the financial services industry

About the job:

We are looking for a meticulous and organized Marketing Specialist to join our team, based either in New York, USA, or Toronto, ON, Canada. In this role, you will support Marketing & Events across the USA and Canada, working closely with the Global marketing team to drive local initiatives. The ideal candidate will bring hands-on experience in marketing within management consulting or professional services environments, with a strong focus on events, digital marketing strategies, and execution. This includes campaign management, content creation, and analytics
Key responsibilities include:

• Campaign Management: Plan, implement, and optimize marketing campaigns across various channels to achieve business objectives.
• Digital Marketing Strategies: Develop and execute digital marketing strategies, including managing social media, email marketing, SEO, and paid advertising campaigns aligned with business priorities and revenue goals.
• Content Creation and Optimization: Design, edit, develop and optimize content for print, websites, social media, and other marketing materials (e.g. podcasts, videocasts, blogs, whitepapers, social media, case studies). Collaborate closely with consulting teams to identify thought leadership opportunities and promote service offerings.
• Analytics and Reporting: Track and analyze campaign performance metrics to identify areas for improvement and recommend optimization strategies.
• Event Management: Drive internal and external events and strategies, including webinars, roundtables, and participation in industry conferences.
• Marketing Automation: Oversee CRM and marketing automation workflows to ensure effective lead nurturing and campaign tracking.
• Collaboration: Partner with global marketing teams to localize global campaigns for North America, and work with external partners to ensure cohesive messaging and branding.
• Staying Up-to-Date: Keeping abreast of the latest digital marketing trends and technologies, including market research and competitor analysis

About you:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2-5 years of marketing and events experience, preferably within a management consulting or professional services firm, with a network of relevant vendors and agencies
• Proven success in executing multi-channel marketing campaigns
• Strong analytical, communication, content marketing, and storytelling skills
• Experience with CRM tools (e.g., Salesforce) and marketing automation platforms (e.g., HubSpot)
• Excellent project management and interpersonal skills
• Ability to work independently in a fast-paced, collaborative environment
• Strong knowledge of regulations and practices in the USA and Canada is a must
  
  Good to Have:
• Experience in financial services and/or fintech industries
• Experience in business development and/ or sales enablement efforts

Why us:

• A dynamic and supportive multicultural workplace
• A comprehensive onboarding program that offers you time and resources to broaden your skillset and orient yourself to Synpulse’s values and methods
• Continual and comprehensive learning and development through our Global Academy Program
• Internal and external events to drive our DE&I mission “Free To Be Me”
• Hybrid working environment
• A chance to collaborate with teams across the Globe
  
  Benefits:
• Competitive salary
• 20 days annual leave plus public holidays
• Contribution match for retirement account
• Health, dental, and life insurance coverage from day one
• Extensive perks programs

Do you approach your tasks with commitment and enjoyment and are you convinced that teamwork achieves better results than working alone? Are you proactive and willing to go the extra mile for your clients? Are you motivated not only to design solutions but also to implement them? As a flexible and goal-oriented person, you will quickly assume entrepreneurial responsibility with us.

Do you appreciate the spirit of a growing international company with Swiss roots and a strong corporate culture? Then we look forward to receiving your online application at http://synpulse.com