Marketing Specialist, Digital Marketing

Bank of Singapore, Asia's Global Private Bank; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

Join a leading bank as a Communications Specialist (Translation) where you will enhance brand engagement through innovative social media campaigns. This role involves planning, executing, and analyzing digital marketing efforts, collaborating with stakeholders, and creating engaging content. Ideal candidates will have experience in social/digital marketing, strong communication skills, and a passion for professional growth.

Qualifications

• 1-2 years of proven experience in social/digital marketing.
• Proficiency in online advertising on LinkedIn, Facebook, Instagram.
• Excellent written and verbal communication skills.

Responsibilities

• Plan and execute social media digital campaigns.
• Measure and report on the performance of digital campaigns.
• Create digital assets for campaigns.

Skills

Social/Digital Marketing

Content Creation

SEO

SEM

Website Analytics

Communication Skills

Analytical Thinking

Graphic Design

Tools

Adobe Photoshop

Microsoft Office Suite

Job description

Bank of Singapore opens doors to new opportunities.

At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork, and fairness. Most importantly, we invest in our people through programs that develop them professionally and personally. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to grow within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive, and the will to succeed, rise to the challenge today!

Start your career with Bank of Singapore as a Communications Specialist (Translation)!

Main Duties

1. Plan and execute social media digital campaigns to enhance brand engagement and generate leads.
2. Measure and report on the performance of digital campaigns, assessing ROI and KPIs.
3. Create performance reports, analyze analytics to identify trends, and optimize campaigns accordingly.
4. Collaborate with internal and external stakeholders for campaign planning and execution.
5. Manage campaign budgets to ensure effective deployment.
6. Conduct social listening and competitor benchmarking research.
7. Create digital assets such as images, videos, and GIFs for campaigns.
8. Manage the Bank’s official social media channels, including content curation and scheduling.
9. Oversee lead management processes, maintaining databases and tracking conversions.
10. Explore and implement innovative digital marketing solutions and technologies.

Qualifications & Skills

• 1-2 years of proven experience in social/digital marketing, including content creation, social and digital advertising.
• Proficiency in online advertising on LinkedIn, Facebook, Instagram.
• Solid knowledge of SEO, SEM, website analytics, and social media trends.
• Excellent written and verbal communication skills, with strong content development abilities.
• Proficiency in Adobe Photoshop and Microsoft Office Suite.
• Graphic design experience is a plus.
• Knowledge of website design, HTML5, and UX is advantageous.
• Independent, resourceful, and results-oriented with analytical thinking skills.
• Ability to work under pressure and meet tight deadlines.
• Strong teamwork and communication skills with a positive attitude.
• Adaptability and a desire for professional growth in a dynamic environment.