Marketing Specialist (Content Creation)

Trident Digital Pte. Ltd.; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

A dynamic digital marketing agency in Singapore is looking for a creative content professional to develop and execute content strategies. The role involves managing brand awareness, engaging audiences, and collaborating with internal teams to support marketing initiatives. Ideal candidates should have experience in social media, email, and content marketing, along with proficiency in Google Analytics.

Qualifications

• Proven experience in social media, email, and content marketing.
• Proficiency with tools such as Google Analytics and social media management platforms.
• Basic skills in motion design and video production for digital content.

Responsibilities

• Develop and implement content strategies aimed at driving awareness, engagement, and virality.
• Design high-quality creative materials for digital and print platforms.
• Manage and expand the audience across owned media channels.
• Collaborate with internal teams to deliver cohesive solutions.

Skills

Social media marketing

Email marketing

Content marketing

Audience engagement

Analytics

Creative design

Tools

Google Analytics

Social media management platforms

Job description

Overview

We’re looking for a creative content professional to join our team!

This role will be responsible for developing and executing content strategies that build brand awareness, engage audiences, and support business growth. You’ll collaborate with cross-functional teams to bring marketing initiatives to life while ensuring all content aligns with our brand and objectives.

Key Responsibilities

1. Content Strategy & Creation:
   • Develop and implement content strategies aimed at driving awareness, engagement, and virality across digital platforms.
   • Design and create high-quality creative materials for various digital platforms (web, social media, email) and print, ensuring alignment with brand identity and business objectives.
2. Audience Engagement:
   • Manage and expand the audience across owned media channels, including social media and email marketing.
   • Analyse content performance and audience insights to optimise future content strategies and improve engagement metrics.
3. Cross-Functional Collaboration:
   • Collaborate closely with internal teams such as business, product, sales, and operations to deliver cohesive solutions that meet project requirements and deadlines.
   • Ensure all content aligns with the broader company goals and supports marketing campaigns.
4. Support & Administrative Tasks:
   • Assist in organizing and managing marketing-related meetings, including taking minutes and preparing reports as needed.
   • Provide general support to the marketing team, including project coordination and task management.

Requirements

• Proven experience in social media, email, and content marketing.
• Proficiency with tools such as Google Analytics and social media management platforms.
• Basic skills in motion design and video production for digital content.