Marketing Specialist

RoboMQ; Singapore; On-site; SGD 45,000 - 65,000; Full time

Job summary

A fast-growing API and data integration company in Singapore is seeking a Digital Content Creator to produce compelling content that effectively communicates product marketing strategies. The role emphasizes content creation (70%) and digital marketing (30%), requiring strong writing skills and a deep understanding of SaaS solutions. Candidates should have prior experience in content marketing, digital campaigns, and technical writing. This position offers a full-time opportunity to shape inbound marketing efforts and enhance brand growth.

Qualifications

• 2-5 years of relevant experience in content writing for Software or SaaS products.
• 2-4 years of digital marketing experience.
• Strong English language skills in verbal and written communication.

Responsibilities

• Express complex technology use cases in simple coherent text.
• Create web pages, white papers, AD copy, and blog content.
• Manage inbound marketing campaigns.

Skills

Content creation

Digital marketing

Technical writing

Video making

WordPress management

Education

Bachelor's or Master's degree in relevant fields

Tools

Microsoft Office

Adobe Creative Cloud

Job description

About UsRoboMQ is a fast-growing API and data integration company helping enterprises automate critical business processes to cut costs, boost efficiency, and enhance user experiences.Our flagship SaaS product, Hire2Retire, is a lightweight IGA solution that automates employee lifecycle management from HR systems to AD, Azure AD, and Google Directory. It streamlines onboarding, role changes, terminations, and access provisioningcutting admin costs by 90% while improving security and compliance.We foster a dynamic, growth-oriented culture where innovation, learning, and collaboration drive cutting-edge SaaS development.https://www.robomq.io/about-us/Before you apply, make sure: You have a minimum 2-5 years of relevant experience in content writing for Software or SaaS products. You have 2-4 years of digital marketing experience. Position type: Full timeJob DescriptionRoboMQ is seeking a Digital Content Creator to develop compelling content (copy, images, videos, and other media) that effectively communicates our product marketing strategy, with a strong focus on inbound marketing for SaaS products. This role involves independently producing content for websites, blogs, white papers, presentations, and social media. The candidate will also support lead generation, pipeline management, and overall digital marketing efforts.The ideal candidate is tech-savvy, creative, and well-versed in digital marketing strategies, with the ability to turn online channels into drivers of brand growth and revenue.The job responsibilities can be broken up as 70% Content Creation and 30% Digital Marketing.Key Responsibilities Express complex technology use cases in simple coherent text for consumption on the web, social media, and as white papers and case studies You should be a concise and coherent storyteller or copywriter. Content creation including web pages, white papers, AD copy, blog, images, technical product documentation, videos, and other multimedia for the web, mobile and social media Creating and managing inbound marketing campaigns Work with the product team to align the marketing messaging with the product roadmap Work with technical teams in designing UX and visual elements Manage partner relationships with cloud marketplaces, reseller channels, and OEM partnershipsKey SkillsContent creation, wordpress management, image and graphics, digital marketing, blog, technical writing, video making, inbound marketing, content strategyRequired Experience and Qualifications Strong English language skills in verbal and written communication. Prior experience in content marketing and content writing for software companies. Experience in running and optimizing digital campaigns across social media, Google Ads, email, and other channels will be preferred. Understanding of companys online presence, including website updates (WordPress/CMS), SEO efforts, and analytics tracking. Skilled in using Microsoft Office, Adobe Creative Cloud or any other designing tool. Ability to explain technical concepts to end-users, create documents and presentation and be able to effectively communicate ideas Bachelor's or a masters degree preferably in Journalism, science, humanities, literature, technology or marketing,

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