Marketing Specialist

MAXIUS TRADING PTE. LTD.; Singapore; On-site; SGD 35,000 - 50,000; Full time

Job summary

一家成长中的公司在新加坡招聘市场营销专员。该岗位涵盖市场策划、活动管理和数据分析，旨在提升品牌知名度和市场影响力。候选人需具备市场营销背景，能够在压力下高效工作，并具备出色的沟通协调能力。

Qualifications

• 1-3 年市场营销或品牌推广相关经验，有餐饮、快消品行业经验者优先。
• 熟悉市场推广、社交媒体运营，有一定的活动策划及执行能力。
• 具备基本的数据分析能力，能根据市场反馈调整营销策略。

Responsibilities

• 根据品牌定位制定市场推广策略，执行活动并分析效果。
• 维护并拓展合作渠道，提高品牌曝光率。
• 撰写和优化品牌宣传内容，增强客户粘性。

Skills

市场推广

社交媒体运营

数据分析

创造力

沟通协调

执行力

Education

本科及以上学历

Job description

岗位职责 | Job Responsibilities

1. 市场策划 | Marketing Planning：根据品牌定位，制定并执行市场推广策略，提高品牌知名度与市场影响力。

Develop and implement marketing strategies based on brand positioning to enhance brand awareness and market influence.

2. 活动运营 | Event & Campaign Management：策划线上线下营销活动，包括节日促销、品牌联名、社交媒体推广等，并分析活动效果。

Plan and execute online and offline marketing campaigns, including festive promotions, brand collaborations, and social media promotions. Analyze campaign performance.

3. 渠道拓展 | Channel Expansion：维护并拓展合作渠道，如社交媒体、外卖平台、KOL/网红合作等，提高品牌曝光率。

Maintain and expand marketing channels, such as social media, delivery platforms, and KOL/influencer collaborations, to enhance brand exposure.

4. 数据分析 | Data Analysis：监测市场趋势、竞争对手动态及用户反馈，进行数据分析并优化营销策略。

Monitor market trends, competitor activities, and user feedback to conduct data analysis and optimize marketing strategies.

5. 内容营销 | Content Marketing：撰写和优化品牌宣传内容，如社交媒体文案、广告文案、产品介绍等，提升用户粘性。

Write and optimize brand promotional content, including social media posts, advertising copy, and product descriptions, to enhance customer engagement.

任职要求 | Job Requirements

1. 学历背景 | Education：本科及以上学历，市场营销、广告、传媒、电子商务等相关专业优先。

Bachelor’s degree or above in Marketing, Advertising, Media, E-commerce, or related fields preferred.

2. 经验要求 | Experience：

• 1-3 年市场营销或品牌推广相关经验，有餐饮、食品、零售、快消品行业经验者优先。

• 具备与品牌或商家合作的经验，履历中请注明曾合作的品牌（如餐饮、食品、时尚、生活方式等领域），便于参考。

• 1-3 years of experience in marketing or brand promotion. Experience in the F&B, FMCG, or retail industry is preferred.

• Candidates should provide a list of brands they have collaborated with (e.g., in F&B, fashion, lifestyle) for reference.

3. 营销能力 | Marketing Skills：熟悉市场推广、社交媒体运营（如 Instagram、TikTok、小红书）、KOL合作，有一定的活动策划及执行能力。

Familiar with marketing strategies, social media operations (e.g., Instagram, TikTok, Xiaohongshu), and KOL collaborations. Capable of planning and executing marketing campaigns.

4. 数据分析能力 | Data Analytics：具备基本的数据分析能力，能根据市场反馈调整营销策略，提高转化率。

Basic data analysis skills to adjust marketing strategies based on market feedback and improve conversion rates.

5. 创新思维 | Creativity：对市场趋势敏感，能提出有创意的营销方案，提升品牌影响力。

Strong market awareness and ability to propose creative marketing ideas to enhance brand influence.

6. 沟通协调 | Communication & Coordination：具备优秀的沟通能力和团队合作精神，能与内部团队及外部合作方高效对接。

Excellent communication skills and teamwork spirit to collaborate efficiently with internal teams and external partners.

7. 执行力 | Execution Skills：具备良好的抗压能力和执行力，能够按时高质量完成任务。

Strong ability to work under pressure and deliver high-quality results on time.

8. 双语沟通 | Bilingual communication. Able to communicate in both English and Mandrian.

加分项 | Preferred Qualifications

• 有短视频平台（如 TikTok、Instagram Reels、小红书等）运营经验。

Experience in short video platforms (e.g., TikTok, Instagram Reels, Xiaohongshu).

• 了解新加坡本地市场，具备本地餐饮或消费品牌营销经验。

Understanding of the Singapore market with experience in local F&B or consumer brand marketing.

• 熟悉 SEO/SEM、广告投放、私域流量运营等。

Knowledge of SEO/SEM, advertising placement, and private domain traffic operations.