Marketing Specialist

BRILANCE PTE. LTD.; Singapore; On-site; SGD 36,000 - 60,000; Full time

Job summary

A leading company in Singapore is seeking a Marketing Specialist to oversee its digital presence and engage audiences through various social media platforms. The role demands creativity and communication skills, with a focus on brand recognition and market analysis. Applicants should possess a relevant degree and experience in digital marketing, particularly in managing content on popular platforms.

Qualifications

• Bachelor's degree or higher in Marketing, Media, Advertising, or related disciplines.
• Prior experience managing social media platforms is advantageous.
• Fluent in Chinese.

Responsibilities

• Manage and refresh the company's official website and backend platform.
• Administer the company's social media presence including Xiaohongshu and Douyin.
• Support development and implementation of digital marketing initiatives.

Skills

Communication

Media Strategy

Content Creation

Market Analysis

Education

Bachelor's degree in Marketing

Bachelor's degree in Media

Bachelor's degree in Advertising

Tools

Photo Editing Software

Video Editing Software

Job description

Responsibilities:

• Regularly manage and refresh the company's official website and backend platform

• Administer the company's social media presence on platforms including Xiaohongshu (RED), Douyin, Tiktok, etc., by strategizing, creating, and sharing engaging content to enhance visibility and audience interaction

• Support the development and implementation of digital marketing initiatives aimed at strengthening brand recognition

• Stay updated on market trends, gather insights on competitors, and prepare comprehensive industry analysis reports

• Foster and maintain effective partnerships with collaborators and sales channel representatives

Requirements:

• Bachelor's degree or higher in Marketing, Media, Advertising, or related disciplines

• Well-acquainted with Xiaohongshu (RED), Douyin, Tiktok, etc., content dynamics; prior experience in managing social media platforms is advantageous

• Skilled in office applications with fundamental abilities in photo and video editing

• Innovative mindset complemented by excellent communication and strong execution capabilities

• Able to communicate fluently in Chinese