Marketing Specialist

LYAN TRADING PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

Join a dynamic startup as a Marketing Specialist focusing on social media and content creation. Engage with local audiences by producing compelling visuals and strategies that resonate. This full-time position offers a blend of office and field work, autonomy over creative projects, and the chance to shape brand strategies in a fast-paced environment.

Benefits

Autonomy over projects

Variety of roles and responsibilities

Opportunities for growth in social strategy

Qualifications

• Portfolio showcasing social media content required.
• Passion for storytelling through visuals and social media.
• Experience managing brand accounts on Instagram/Facebook.

Responsibilities

• Create and manage content for social media platforms.
• Identify and collaborate with influencers for brand promotion.
• Plan and execute engaging in-store activations.

Skills

Bilingual fluency

Proficiency in image/video editing tools

Social media management

Content creation

Creative problem-solving

Understanding of local trends

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Job Title: Marketing Specialist (Social Media & Content Creation)
Location: Singapore (Office & Field-Based)
Salary Range: S$3,500 – S$4,000 per month
Employment Type: Full-Time
Eligibility: Singaporean Citizens or PR preferred

About the Role

Join our fast-paced startup as a creative powerhouse! We’re seeking a bilingual (English & Chinese) Marketing Specialist to own our social media presence and create compelling content. You’ll drive brand engagement across Instagram, Facebook, and beyond while collaborating across teams in our dynamic environment.

Key Responsibilities

• Create & Manage Content: Independently produce eye-catching graphics, shoot/edit videos, and curate posts for Instagram/Facebook.
• KOL & Seeding Campaigns: Identify and collaborate with influencers to amplify brand reach.
• Event Execution: Plan and manage engaging in-store activations and promotions.
• Paid Advertising: Plan, optimize, and report on ad spend across platforms (e.g., Meta Ads, Google Ads) to drive ROI.
• Cross-Functional Collaboration: Support other departments with marketing initiatives (no job is too small!).
• Trendspotting: Leverage your knowledge of Singapore/SEA cultural preferences to create relevant content.

What We Need From You

Essential Skills:

• Proficiency in image/video editing tools (e.g., Adobe Creative Suite, Canva, CapCut).
• Bilingual fluency (English & Chinese) for content creation and KOL outreach.
• Portfolio showcasing social media content (graphics/videos).
• Experience managing brand accounts (Instagram/Facebook).

Must-Have Attributes:

• Passion for storytelling through visuals and social media.
• Strong aesthetic sense and understanding of local/SEA trends.
• Team player who thrives in collaborative, agile environments.
• Self-driven, creative problem-solver who takes ownership of projects.
• Adaptable and willing to tackle ad-hoc tasks across departments.

Why You’ll Thrive Here

• Autonomy & Impact: Own your creative projects from concept to execution.
• Variety: Mix office work with field activities—no two days are alike!
• Growth: Shape social strategy for a brand that values fresh ideas.

Apply If You

• Are a Singapore Citizen/PR.
• Love connecting with people (online and IRL!).
• Obsess over social trends and thrive in fast-paced settings.
• Believe great content blends creativity with cultural relevance.

Ready to Apply?

Submit your resume, portfolio link, and a short note on "Why your content resonates with Singapore/SEA audiences" to: [e-mail]

Application Deadline: 31st July 2025
Only shortlisted candidates will be notified.