Marketing & Retail Sales Executive

Borr Drilling; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading company in the drilling sector seeks a creative Social Media Marketing Manager to enhance its digital presence on Xiao Hong Shu and drive sales growth. Candidates must be fluent in Mandarin, understand Chinese social media trends, and possess strong content creation and analytical skills.

Qualifications

• Fluent in Mandarin with basic English.
• Experience in e-commerce or retail sales is a plus.
• Creative mindset with a data-driven approach.

Responsibilities

• Create engaging content for Xiao Hong Shu.
• Develop and execute social media marketing campaigns.
• Analyze trends and optimize content performance.

Skills

Content creation

Analytical skills

Communication

Education

Experience in social media marketing

Understanding of Xiao Hong Shu platform

Job description

Join our dynamic team as we expand our digital presence on China's hottest social commerce platform! We're seeking a creative, results-driven individual to manage our Xiao Hong Shu (Little Red Book) marketing strategy and drive retail sales growth.

Key Responsibilities:

• Create engaging content for Xiao Hong Shu platform (posts, videos, live streams)
• Develop and execute social media marketing campaigns
• Build and maintain relationships with KOLs/influencers
• Analyze platform trends and optimize content performance
• Support retail sales initiatives and customer engagement
• Monitor competitor activities and market trends

Requirements:

• Native/fluent Mandarin speaker with basic English communication
• Deep understanding of Xiao Hong Shu platform and Chinese social media trends
• Experience in social media marketing, e-commerce, or retail sales
• Creative mindset with excellent content creation skills
• Strong analytical skills and data-driven approach